A new take on color combinations! Color Index 2 contains hundreds of different color combinations, each with an accurate formula for both print and web use. You'll easily find the best colors for your piece with chapters organized by dominant hue, and with unique expansion palettes—sets of four related hues arranged from dark to light—that allow you to explore even more color combinations for limitless possibilities. Designers, illustrators, photographers and fine artists alike will find this book an indispensable tool when it comes to finding color-related ideas and solutions. A companion to its best-selling predecessor, Color Index 2 offers even more colors and fresh new combinations of colors, making it easier than ever to create harmonious palettes for whatever project you're working on!
Today graphic design is done almost exclusively with computers, where colours look different on screen than they do when printed. This indispensable book addresses this critical disparity, providing an astounding 24,000 colours that match from computer display to printed page. A cardboard colour-isolating mask is included.
"Color Inspirations contains some of the very best color palettes from the popular website COLOURlovers.com, organized by color family in a logical, easy-to-use format. In this complete reference, you'll discover 3,286 fresh, inspiring color palettes--ready to be applied to your latest design or project and complete with accurate CMYK, RGB and HEX values. In fact, you can use the included CD to import any color palette into your design software immediately. This comprehensive book also includes a brief primer on color theory and an inspiration section that will help you discover new color combinations in the world around you. It contains everything you need to find the best color palettes for your project in a snap."--Publisher description.
Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.
With over 2600 color combinations, this set is all you'll need for solutions to your color problems! It contains the original best-selling Color Index and Color Index 2, and together they comprise the most comprehensive color-selection tool out there. Providing multiple palette possibilities for every project, this complete collection is an indispensable tool for designers, illustrators, photographers, crafters, fine artists and others. Each color palette includes a swatch, an example of the colors used in a design, and accurate CMYK and RGB formulas, making it easy for you to find appropriate colors and implement them immediately. The palettes in Color Index are divided into categories based on the moods they evoke, while the palettes in Color Index 2 are based on color families. No matter your preferred method for searching, you'll be able to easily reference hundreds of hues at a glance.
Presents information on the fundamentals of graphic design and color theory, providing tips on ways to talk to clients about color and how to use color in presentations.
If you're from the "I don't know zip about color - but I know what I like" school of color theory, this book's for you. You won't find color wheels or lectures on color harmony here . . . just 500+ tried-and-true color combinations derived from actual design work - posters, packages, even giftware - created over the past century by designers, artists and color experts. You'll find historical color combinations from the Victorian period, Art Deco era, Far-out Sixties, Rave craze - plus current color combinations, such as limited color, "bad color" and much more. Even if you don't know what you're looking for, you'll know it when you see it here. It's not just what colors you use, but how you use them. That's why the color combinations in this book are arranged in simple, sample layouts rather than pages of out-of-context swatches. Complete with color formulas in CMYK, these layouts show you which colors work for backgrounds, borders, type, outlines, panels and small text, so you can easily adapt them to your designs.
Printers nowadays are having to learn new technologies if they are to remain competitive. This innovative, practical manual is specifically designed to cater to these training demands. Written by an expert in the field, the Handbook is unique in covering the entire spectrum of modern print media production. Despite its comprehensive treatment, it remains an easy-to-use, single-volume reference, with all the information clearly structured and readily retrievable. The author covers both traditional as well as computer-aided technologies in all stages of production, as well as electronic media and multimedia. He also deals with training, research, strategies and trends, showing readers how to implement the latest methods. With 1,200 pages, containing 1,500 illustrations - over half in colour - the Handbook conveys the current state of technology together with its specific terminology. The accompanying CD-ROM includes the entire manual in fully searchable form, plus additional software tools. Invaluable information for both beginners and "old hands" in printing works, publishing houses, trade associations, the graphics industry, and their suppliers.
Type Idea Index is a tool - an idea-generating, horizon-expanding, knowledge-broadening power-tool that can be used to boost the creative output of designers, illustrators and anyone else who uses type. The basic principle behind Type Idea Index is simple: ideas breed ideas. If you are looking for new ways of employing type in your works of art and design (or new twists to apply to your current typographic techniques), check out Type Idea Index. You'll find yourself face-to-face with 650+ custom-created, idea-sparking examples of typography and type-intensive design. For maximum user-friendliness, these samples are organized according to the theme they express (Energy, Elegance, Order, Rebellion) and the sort of real-world application they relate to (initials, monograms, logos, headlines, paragraphs). Expand your knowledge of type and brainstorm for ideas every time you design with letters and words. Type Idea Index is the sixth installment in the best-selling, globally popular Index series by Jim Krause.
High-quality images have an amazing power of attraction. Just add some stunning photos and graphics to your website or app and watch your user engagement and conversion numbers climb. It can be tricky, but with this practical guide, you’ll master the many facets of delivering high performance images on the internet—without adversely affecting site performance. You’ll learn the nuts and bolts of color theory, image formats, storage and management, operations delivery, browser and application behavior, the responsive web, and many other topics. Ideal for developers, this book also provides useful tips, tricks, and practical theory for processing and displaying powerful images that won’t slow down your online product. Explore digital image theory and the different formats available Dive into JPEGs, SVG and vector images, lossless compression, and other formats Use techniques for downloading and rendering images in a browser, and for loading images on mobile devices and cellular networks Examine specific rendering techniques, such as lazy loading, image processing, image consolidation, and responsive images Take responsive images to the next level by using content negotiation between browser and server with the Client Hints HTTP standard Learn how to operationalize your image workflow Contributors include Colin Bendell, Tim Kadlec, Yoav Weiss, Guy Podjarny, Nick Doyle, and Mike McCall from Akamai Technologies.
Sit! Stay! Be Creative! It's tough to be creative on command. And with deadlines looming, you can't wait for inspiration to strike. That's where Idea Index comes in. Don't let the small size fool you. Inside you'll discover thousands of big ideas for graphic effects and type treatmnts — via hundreds of prompts designed to stimulate, quicken and expand your creative thinking. Use Idea Index to brainstorm ideas, to unclog your mind, and to explore different looks and approaches. The Idea Index — instant creative genius when you need it most!
Fuses design fundamentals and software training into one cohesive book ! The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4 Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50-minute class sessions. Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software. Consequently, the design software training exercise is often a lost opportunity for visual learning. Digital Foundations reinvigorates software training by integrating Bauhaus design exercises into tutorials fusing design fundamentals and core Adobe Creative Suite methodologies. The result is a cohesive learning experience. Design topics and principles include: Composition; Symmetry and Asymmetry; Gestalt; Appropriation; The Bauhaus Basic Course Approach; Color Theory; The Grid; Scale, Hierarchy and Collage; Tonal Range; Elements of Motion. Digital Foundations is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA, the professional association for design.
Master the 3 C's of Head-Turning Design! Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have: Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design. Composition: Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design. Concept: Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time. Whether you're a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.
This book includes a selection of reviewed papers presented at the 2016 China Academic Conference on Printing, Packaging Engineering & Media Technology, held on November 25-27, 2016 in Xi’an, China. The conference was jointly organized by China Academy of Printing Technology, Xi’an University of Technology and Stuttgart Media University of Germany. The proceedings cover the recent outcomes on color science and technology, image processing technology, digital media technology, digital process management technology in packaging and packaging etc. They will be of interest to university researchers, R&D engineers and graduate students in graphic communications, packaging, color science, image science, material science, computer science, digital media and network technology fields.
For over two decades, this comprehensive manual has been the standard introduction and complete reference for writing articles and books containing mathematical formulas. If the reader requires a streamlined approach to learning LaTeX for composing everyday documents, Grätzer’s © 2014 Practical LaTeX may also be a good choice. In this carefully revised fifth edition, the Short Course has been brought up to date and reflects a modern and practical approach to LaTeX usage. New chapters have been added on illustrations and how to use LaTeX on an iPad. Key features: An example-based, visual approach and a gentle introduction with the Short Course A detailed exposition of multiline math formulas with a Visual Guide A unified approach to TeX, LaTeX, and the AMS enhancements A quick introduction to creating presentations with formulas From earlier reviews: Grätzer’s book is a solution. —European Mathematical Society Newsletter There are several LaTeX guides, but this one wins hands down for the elegance of its approach and breadth of coverage. —Amazon.com, Best of 2000, Editor’s choice A novice reader will be able to learn the most essential features of LaTeX sufficient to begin typesetting papers within a few hours of time... An experienced TeX user, on the other hand, will find a systematic and detailed discussion of LaTeX fea tures. —Report on Mathematical Physics A very helpful and useful tool for all scientists and engineers. —Review of Astronomical Tools
Get Real-World Insight from Experienced Professionals in the OpenGL Community With OpenGL, OpenGL ES, and WebGL, real-time rendering is becoming available everywhere, from AAA games to mobile phones to web pages. Assembling contributions from experienced developers, vendors, researchers, and educators, OpenGL Insights presents real-world techniques for intermediate and advanced OpenGL, OpenGL ES, and WebGL developers. Go Beyond the Basics The book thoroughly covers a range of topics, including OpenGL 4.2 and recent extensions. It explains how to optimize for mobile devices, explores the design of WebGL libraries, and discusses OpenGL in the classroom. The contributors also examine asynchronous buffer and texture transfers, performance state tracking, and programmable vertex pulling. Sharpen Your Skills Focusing on current and emerging techniques for the OpenGL family of APIs, this book demonstrates the breadth and depth of OpenGL. Readers will gain practical skills to solve problems related to performance, rendering, profiling, framework design, and more.
Rethink, revitalize and reinvent the way you shoot portraits. Photo Idea Index: People is a photography book unlike any other. Rather than focusing on the "how to" aspects of digital photography, author Jim Krause focuses on the "what if" aspects. You'll learn how to use your camera to photograph people around you from different perspectives and how to capture personal, beautiful digital images. You'll learn how subtle variations in setting, lighting, props and digital manipulation can change the look of an image dramatically. Krause shares his shooting techniques—both on-site and post-shooting digital treatments—so you can train your eyes to look for situations that will allow you to capture unique shots and create remarkable compositions.
White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.
This volume does much more than survey modern advanced color processing. Starting with a historical perspective on ways we have classified color, it sets out the latest numerical techniques for analyzing and processing colors, the leading edge in our search to accurately record and print what we see. The human eye perceives only a fraction of available light wavelengths, yet we live in a multicolor world of myriad shining hues. Colors rich in metaphorical associations make us “purple with rage” or “green with envy” and cause us to “see red.” Defining colors has been the work of centuries, culminating in today’s complex mathematical coding that nonetheless remains a work in progress: only recently have we possessed the computing capacity to process the algebraic matrices that reproduce color more accurately. With chapters on dihedral color and image spectrometers, this book provides technicians and researchers with the knowledge they need to grasp the intricacies of today’s color imaging.
The immense body of work produced by graphic designers around the world is astoundingly varied, rich and widely celebrated. Yet in publications, conferences, judging panels and other public realms, women designers tend to be outnumbered by their male counterparts whose appearances, work and achievements are constantly in the spotlight - luckily, it's a reversing trend. While Women of Design does not attempt to relieve the imbalance, it does bring full attention to the wonderful work, careers, and contributions of women designers, writers, teachers and entrepreneurs around the world. The women in this book have been divided into three groups, representative of the time in which their influence was most heartily felt: Groundbreakers, Pathfinders and Trailblazers. These three generations have helped shape the modern landscape of design. Included are interviews with April Greiman, Deborah Sussman, Louise Fili, Ann Willoughby, Ellen Lupton, Jennifer Sterling, Debbie Millman, Paula Scher, Jessica Helfand, Margo Chase, Luba Lukova, Petrula Vrontikis, Sharon Werner, Paola Antonelli and Marian Bantjes. Explore the work, ideals and ventures - all at the helm of these women - that have helped define the last 50 years of the graphic design profession, as represented by the women who helped establish design's relevance, importance and impact and the ones that carry their tradition into new territory. By asking the handful of female design stars to identify other talented women, then asking those women to suggest more still, Women of Design creates a web of influence and excellence that proves these women are worthy of attention.