This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.
Leading social research methodologists and evaluators address the issues of research design in this second of two volumes inspired by the work on Donald Campbell and sponsored by the American Evaluation Association. The book considers issues such as: quasi-experimentation; the proposed conduct of social inquiry; ways to take account of threats to validity; plausible rival hypotheses in measurement and design; subject selection and loss in randomized experiments; the use of evaluation to assess the validity of computer simulations; method variance; and time series experiments. Applied researchers who want to improve their research designs will find this book a compelling and thought-provoking read.
Most books on measurement present a statistical orientation or an orientation toward measurement theory. Although these approaches are valuable, Measurement Error and Research Design is motivated by the lack of literature that enhances understanding of measurement error, its sources, and its effects on responses. This book's purpose is to enhance the design of research, both of measures and of methods. An author maintained website, http://www.business.uiuc.edu/~madhuv/msmt.html features datasets and suggestions for using the book in courses.
Part of a three-volume set of books which are themed collections ofreprinted articles from the International Review of Industrial andOrganizational Psychology (IRIOP) from 1997-2001. Each volumeprovides collections around a topic area, with new introductionswritten by the editors for each volume. Written by leading scholarswith international reputations in their fields, this authoritativecollection provides a high quality, review that will be aninvaluable resource for students, researchers and practitioners. * Topic focussed, 'best of' collections on a specific themeconveniently incorporated into one book * Ideal for graduate study, dissertations, projects, seminars This volume covers key topics at the interface of human resourcemanagement (HRM) and Industrial/Organizational Psychology. Thechapters focus on the individual and are grouped into two sections:Personnel Psychology covering topics such as personnel selection,assessment, 360 degree feedback, assessment centres and cognitiveability testing and HRM which considers wider issues, includinglearning strategies, training, absence, turnover, commitment andthe psychological contract.
First multi-year cumulation covers six years: 1965-70.
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
It is particularly gratifying to prepare a second edition of a book, because there is the necessary impli cation that the first edition was well received. Moreover, now an opportunity is provided to correct the problems or limitations that existed in the first edition as well as to address recent developments in the field. Thus, we are grateful to our friends, colleagues, and students, as well as to the reviewers who have expressed their approval of the first edition and who have given us valuable input on how the revision could best be structured. Perhaps the first thing that the reader will notice about the second edition is that it is more extensive than the first. The volume currently has 41 chapters, in contrast to the 31 chapters that comprised the earlier version. Chapters 3, 9, 29, and 30 of the first edition either have been dropped or were combined, whereas 14 new chapters have been added. In effect, we are gratified in being able to reflect the continued growth of behavior therapy in the 1980s. Behavior therapists have addressed an ever-increasing number of disorders and behavioral dysfunctions in an increasing range of populations. The most notable advances are taking place in such areas as cognitive approaches, geriatrics, and behavioral medicine, and also in the treatment of childhood disorders.
Renowned experts in survey methodology Seymour Sudman, Norman M. Bradburn, and Norbert Schwarz have come together to write "Thinking About" Answers, an essential resource book filled with practical and theoretical insights that will prove invaluable when developing questionnaires. In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. "Thinking About Answers" uses the most current insights from research on survey methods and cognitive psychology. The authors present the survey as a social conversation and investigate and document the meanings of the answers respondents give to researchers. "Thinking About Answers" offers new and significant advances in understanding survey research, including information on: how respondents understand questions, search their memories for relevant information, form judgments, and edit their answersthe various theories on the storage and retrieval of "autobiographical memory"guidelines for alerting researchers on how context can influence the question-answering process to produce different resultshow the response alternatives offered to respondents affect the answers givenstrategies respondents use to make estimateshow respondents report on their own behavior or the behavior of othersand much more."Thinking About Answers" is an invaluable resource for practitioners and students of survey research, cognitive and methodology researchers, and students in methods or cognitive psychology classes.
Peer nominations provide a key method for assessing relationships, social status, and interpersonal behavior. Taking an in-depth look at current practices and recent advances in peer nomination methodology, this volume presents: a history of peer nomination methods, with a focus on the early origins of peer informant measures and the nature of Morenoï¿1⁄2s (1934) sociometric methodology (highlighting fundamental differences from the modern sociometric procedure). an overview of the major changes that have occurred in peer nomination research over the course of the past 2 decades, including the recent focus on popularity and relational aggression, statistical advances, logistical challenges and innovations, and the changing conventions of the nomination procedure itself. This is the 157th volume in this Jossey-Bass series New Directions for Child and Adolescent Development. Its mission is to provide scientific and scholarly presentations on cutting edge issues and concepts in this subject area. Each volume focuses on a specific new direction or research topic and is edited by experts from that field.

Best Books