The fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law. Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies Covers grassroots online fundraising and how to host big events on a shoestring budget You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!
Gemeinnützige Organisationen nehmen immer häufiger Fundraiser ins Boot, um Mittel zu beschaffen. "Fundraising, Sponsoring und Spenden für Dummies" führt Sie in das Fundraising ein und begleitet Sie bei der Vorbereitung, Erstellung, Umsetzung und Bewertung eines Fundraising-Systems. Wie entwickeln Sie als Fundraiser einen Fundraising-Plan? Wie präsentieren Sie Ihr Anliegen überzeugend vor potenziellen Spendern? Wie finden Sie Spender und wie gewinnen Sie sie für Ihre Spendenaktion? Die Autoren zeigen Ihnen, welche Hilfsmittel und Kampagnen Ihnen zum Fundraising und Sponsoring zur Verfügung stehen, wie Sie ehrenamtliche Mitarbeiter suchen und finden, wie Sie für Ihre Organisation werben und wie Sie das Internet beim Fundraising nutzen können.
Created especially for the Australian customer! Hold a trivia night to raise money or just for fun Trivia master Alan Lovett leads you through the planning andpreparation required to ensure your trivia event runs smoothly andthat a great time is enjoyed by all participants. Trivia NightsFor Dummiesincludes checklists, insider tips andtroubleshooting, as well as sample trivia night scripts for hostsand sample trivia questions for fundraising or purely social triviaevents. Discover how to: Use trivia to fund a good cause Stage a trivia night for work or a private celebration Put together trivia questions that work Hunt out the best prizes for your event Engage your audience with fun games
Create a mutually beneficial partnership between nonprofit andfor-profit enterprises Cause marketing creates a partnership with benefits for both anonprofit entity and a business. Written by an expert on causemarketing whose blog, SelfishGiving.com, is a key resource on thesubject, this friendly guide shows both business owners andmarketers for nonprofits how to build and sustain such apartnership using social media such as Facebook and Twitter. Itcovers new online tools, how to identify potential partners, tipson engaging your fans, and how to model a campaign on provensuccesses. Cause marketing is not marketing a cause, but a partnershipbetween business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for findingappropriate partners, planning and setting up a campaign usingFacebook, Twitter, and blogs, measuring campaign success, andmore Explains online tools such as Quick Response Codes, serviceslike Causon and The Point, and location marketing servicesincluding Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaigntechniques Cause Marketing For Dummies helps both businesses andnonprofits reap the benefits of effective cause marketing.
Facebook ist die perfekte Plattform, um sich oder seine Firma ins rechte Licht zu setzen und zugleich berufliche wie private Kontakte zu knüpfen. Leah Pearlman und Carolyn Abram erklären, was Facebook ausmacht und zeigen Ihnen all das, was Sie wissen sollten, um perfekt zu networken: vom Anlegen des eigenen Profils über das Knüpfen eines Netzwerks bis hin zum professionellen Einsatz von Facebook.
This book is a self-help guide on how to plan charity events. The chapters are reasonably short and it is simply and easy to do. The way the book is set up is like someone is talking straight to you and giving you the advice.
The must-have guide to achieving great wealth Making Millions For Dummies lays out in simple, easy-to-understand steps the best ways to achieve wealth. Through a proven methodology of saving, building a successful business, smart investing, and carefully managing assets, this up-front, reliable guide shows readers how to achieve millionaire or multimillionaire status. It provides the lowdown on making wise financial decisions, with guidance on managing investments and inheritances, minimizing taxes, making money grow, and, most important, how to avoid common and costly financial mistakes. Millionaire wannabes will see how to maintain financial security throughout their life with this easy-to-follow road map to financial independence. For individuals who yearn to make millions but don't want to be restricted to owning or running a business, the book features other options, such as inventing and patenting the next big thing, consulting, selling high-value collectibles, and flipping or owning real estate.
40 proven strategies for raising big money withbusinesses There's a reason why nonprofits are getting smaller checks fromcorporate giving programs. Companies are abandoning or slashinggiving budgets and instead focusing on win-win pacts that drivesales and change the world. Nonprofits needguidance and practical know-how in this new age of mutuallybeneficial nonprofit and business partnerships. Presenting forty practical fundraising strategies to help smallto medium-sized nonprofits raise more money frombusinesses, Fundraising with Businesses breathesnew life into nonprofit / for-profit relationships to begin a newera of doing good and well. Presents new and improved fundraising strategies for raisingmoney from businesses—from in-store register promotions andshopping fundraisers to online workplace giving solutions anddigital campaigns involving popular social networking sites. Written by an experienced fundraiser and renowned blogger andspeaker on business giving. Features case examples of successful nonprofit/corporatepartnerships that will be regularly updated via a link with theonline pin board Pinterest. The fundraising potential of working with businesses is greaterthan ever. Read Fundraising with Businesses anddiscover the tools to turn existing and new business relationshipsinto successful—and lucrative—partnerships.
Wie kann man heute sein Produkt an den Mann bringen oder die Kundin für seine Dienstleistung erreichen? Dialogmarketing heißt das Zauberwort! Dieses Buch stellt die ganze Bandbreite von Instrumenten des Dialogmarketing vor: vom klassischen Werbebrief über Telefonmarketing und Couponing bis hin zur Kundenzeitschrift. Natürlich werden die Planung und Konzeption von Kampagnen, die Adressenbeschaffung und -pflege sowie die rechtliche Seite nicht ausgespart. Fallstudien zu den Themen Kunden finden, Kunden binden und Kunden zurückgewinnen runden das Buch ab.
Die Presse, das unbekannte Wesen, wie erregt man ihre Aufmerksamkeit, gewinnt sie für sich und behält ihre Gunst? In diesem Buch finden Sie Tipps, Tricks und Kniffe des Presse-Profis Oliver Erens. Er zeigt Ihnen, wie Sie Presseverteiler sowie Netzwerke aufbauen und pflegen, Meldungen verfassen, Pressekonferenzen vorbereiten, durchführen und nachbereiten. Außerdem erklärt er Ihnen, wie Sie eine Pressemappe gestalten sollten, welche Strategie für Sie die richtige ist und wie Sie Pressearbeit in Krisen richtig angehen.
Die Tage der Spendenbüchsen sind gezählt. Immer mehr Vereine, soziale Initiativen, Projekte und Stiftungen möchten nicht mehr (nur) auf der Straße oder via Brief, sondern kostensparend und effektiv im Internet Spenden sammeln und Unterstützer mobilisieren. In diesem Buch lernen Sie, wie das geht. Anhand vieler Praxisbeispiele werden die Grundlagen für erfolgreiches Online-Fundraising erläutert: von der nutzerfreundlichen Website-Gestaltung über effizientes Social-Media-Management bis hin zur Planung und Evaluation von Fundraising-Kampagnen.
Gesch?ftliche Meetings und Events erfordern eine ausgefeilte Planung, die lange vor der eigentlichen Veranstaltung beginnt. Die Eventmanagement-Expertin Susan Friedman zeigt Ihnen, was Sie bei der Vorbereitung von Meetings und Events beachten m?ssen. Dabei geht sie auf die verschiedenen Meeting- und Event-Arten wie Vorstandssitzungen, Mitarbeitersitzungen, Salesmeetings, Messen, Ausstellungen, Telefon- und Videokonferenzen sowie improvisierte Meetings ein. Sie erfahren, wie Sie die Teilnahme an Messen und Ausstellungen perfekt planen, wie Sie ein Catering f?r Meetings und Events organisieren, wie Sie Verhandlungen mit Dienstleistern f?hren und wie Sie ein realistisches Budget aufstellen.
A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter
Two complete eBooks for one low price! Created and compiled by the publisher, this business skills bundle brings together two important titles in one, e-only bundle. With this special bundle, you’ll get the complete text of the following two titles: Business Etiquette For Dummies, 2nd Edition Make no mistake, etiquette is as important in business as it is in everyday life and it is a lot more complicated. From email and phone communications to personal interviews to adapting to corporate and international cultural differences, Business Etiquette For Dummies, 2nd Edition, keeps you on your best behavior in any business situation. This friendly, authoritative guide shows you how to develop good etiquette on the job and navigate today’s diverse and complex business environment with great success. You’ll get savvy tips for dressing the part, making polite conversation, minding your manners at meetings and meals, behaving at off-site events, handling ethical dilemmas, and conducting international business. You’ll find out how to behave gracefully during tense negotiations, improve your communication skills, and overcome all sorts of work-related challenges. Along the way, you’ll discover how to: make a great first impression, meet and greet with ease, be a good company representative, practice proper online etiquette, adapt to the changing rules of etiquette, deal with difficult personalities without losing your cool, become a well-mannered traveler, develop good relationships with your peers, staff, and superiors, give compliments and offer criticism, and respect physical, racial, ethnic, and gender differences at work . You’ll also learn the difference between casual Friday and sloppy Saturday as well as cubicle courtesy. Successful Time Management For Dummies Do you need help with time management? Need to better manage your time at work or at home? Feel like there are never enough hours in the day? Successful Time Management For Dummies delivers practical solutions for getting organized, working better and faster, reducing stress, and getting rid of time-wasting distractions. You’ll find out how to eliminate late nights at the office and spend more time with your family, friends, or even just yourself! This authoritative, plain-English guide shows you how to set yourself up for success, overcome common time management obstacles, and focus your efforts on your most important tasks and objectives. It explains how to determine the value of your time, provides fantastic tips on streamlining your workspace to speed up the flow, and even helps you minimize or eliminate interruptions from your workday. You’ll discover how to assess your strengths and weaknesses and establish goals. Additionally, you’ll receive tips on how to create a routine and make the most of time-saving technology. About the Authors Sue Fox is the author of Etiquette For Dummies, 2nd Edition, and a professional member of the International Association of Protocol Consultants (IAPC) in Washington, D.C. Dirk Zeller is the author of Successful Time Management For Dummies. He is a top time manager and sales performer as well as the author of Success as a Real Estate Agent For Dummies and Telephone Sales For Dummies. For the past decade, he has taught success, sales, and time management strategies and coached executives, managers, and salespeople. Zeller is one of the most sought-after speakers in time management.
The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.
Discover how brands are created, managed, differentiated,leveraged, and licensed Whether your business is large or small, global or local, thisnew edition of Branding For Dummies gives you the nuts andbolts to create, improve, and maintain a successful brand. It'llhelp you define your company's mission, the benefits and featuresof your products or services, what your customers and prospectsalready think of your brand, what qualities you want them toassociate with your company, and so much more. Packed with plain-English advice and step-by-step instructions,Branding For Dummies covers assembling a top-notch brandingteam, positioning your brand, handling advertising and promotions,avoiding blunders, and keeping your brand viable, visible, andhealthy. Whether you're looking to develop a logo and tagline,manage and protect your brand, launch a brand marketing plan, fix abroken brand, make customers loyal brand champions—oranything in between—Branding For Dummies makes it fastand easy. Includes tips and cautionary advice on social media and itsimpact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how toavoid making the same mistakes Shows brand marketers how to create brands that match theiremployers' objectives while launching their own careers If you're a business leader looking to set your brand up for theultimate success, Branding For Dummies has you covered.
Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.
The easy way to build effective online surveys for your business, with three months of free service! By targeting select response groups, online surveys are a great way to help your business, group, or organization get valuable feedback quickly. But with over 40 vendors and hundreds of options available, where do you start? This friendly book walks you step by step through the process of creating, launching, and getting results from an online survey. You'll learn about the tools involved, what results to expect, how to build a compelling survey, tips for identifying the right audience, and how to analyze the results. Discover What a survey is and how to put one together Survey lingo and a sample survey to study How to develop questions and assemble them into an attractive, easy-to-use interface that encourages response Tips for identifying and contacting the respondents you want to hear from The steps involved in making a usable analysis of the results Pitfalls to avoid, things to check out before launching a survey, and best practices With the book, you'll also receive three months of free service from a top survey vendor to get you started.
Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an investor, or yourself in an interview, this book provides you with all the tips and techniques you need to stand out from the crowd. This straight-talking guide helps you develop the sales, communication, and negotiating skills you need to deliver successful presentations, win and retain customers, maintain your confidence, and get the results you want.

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