Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist – wie Essen, Fernsehen oder Zähneputzen – hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele. Dieses Buch ist die perfekte Lektüre für Produktmanager, Designer und Unternehmer, aber auch für alle, die dem modernen Phänomen, dass Kunden zu abhängigen Usern und Fans mutieren, auf die Spur kommen wollen.
Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist – wie Essen, Fernsehen oder Zähneputzen – hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele. Dieses Buch ist die perfekte Lektüre für Produktmanager, Designer und Unternehmer, aber auch für alle, die dem modernen Phänomen, dass Kunden zu abhängigen Usern und Fans mutieren, auf die Spur kommen wollen.
Was sich liebt, das neckt sich ... Von allen Gästen des angesagtesten Luxushotels von Chicago geht Zimmermädchen Miranda niemand so auf die Nerven wie Jake Birch. Da die Wohnung des millionenschweren Eishockey-Superstars renoviert wird, residiert er seit mehreren Wochen in einem großen Penthouse. Jeden Tag räumt sie seine Partyeskapaden auf, Frauen gehen bei ihm ein und aus - und eines Tages platzt Miranda der Kragen, ohne zu ahnen, dass sie damit Jakes Herz erobert. Völlig unbeeindruckt von seiner Berühmtheit, ist sie so ganz anders als all die Frauen, mit denen er sich bisher vergnügt hat. Er muss sie für sich gewinnen, muss sie besitzen. Doch Miranda scheint nicht nur die einzige Frau auf der Welt zu sein, die sich nicht zum Ziel gesetzt hat, die Mauern um das verschlossene Herz des unnahbaren NHL-Spieler einzureißen. Jake wurde ein Ultimatum gesetzt. Er bekommt sein Image in den Griff und gibt die Tochter des Vereinspräsidenten als seine feste Freundin aus, oder er verliert seinen Vertrag! "Süß, sexy und zum Träumen!" Sawyer Bennett, New-York-Times-Bestseller-Autorin
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
At one time or another, most of us have experienced an all-consuming desire for a material object, a desire so strong that it seems like we couldn't possibly be happy without buying this thing. Yet, when we give in to this impulse, we often find ourselves feeling frustrated and empty. Advertisers, of course, aim to hook us in this way, and, from a global perspective, our tendency to get hooked fuels the rampant over-consumption that is having a devastating impact on the world's stability and on the environment. According to the contributors to this unique anthology, Buddhism can shed valuable light on our compulsions to consume. Craving and attachment—how they arise and how to free ourselves of them—are central themes of Buddhist thought. The writings in this volume, most of which have never been previously published, offer fresh perspectives and much-needed correctives to our society's tendency to believe that having more will make us happier. Hooked! includes a range of writings on how to apply Buddhist thought and ethics to understand and combat the problem of over-consumption as individuals and collectively. Contributors include popular Western teachers, Asian masters, scholars, and practitioners such as: • Pema Chödrön—on what is actually happening at the moment we're "hooked," and how to get beyond that. • Joseph Goldstein—on how mindfulness training can help us stop "wanting to want." • Bhikshuni Thubten Chödrön—on how consumer mentality influences spiritual practice. • Judith Simmer-Brown—on how cultivating spiritually based activism and compassionate action can help us address the negative effects of consumerism. • Rita Gross—on how understanding moderation can curb overconsumption. • Santikaro Bhikkhu—on practicing generosity in a consumer world.
Boyd explores over a century of American, British, and Canadian films containing fictional representations of drug use, the drug trade, and the war on drugs.
This modern pirate yarn has all the makings of a great true adventure tale and explores the ways our culinary tastes have all manner of unintended consequences for the world around us. Hooked tells the story of the poaching of the Patagonian toothfish (known to Americans as "Chilean Sea Bass") and is built around the pursuit of the illegal fishing vessel Viarsa by an Australian patrol boat, Southern Supporter, in one of the longest pursuits in maritime history. Author G. Bruce Knecht chronicles how an obscure fish merchant in California "discovered" and renamed the fish, kicking off a worldwide craze for a fish no one had ever heard of and everyone had to have. With demand exploding, pirates were only too happy to satisfy our taste for Chilean Sea Bass. From the world's most treacherous waters to its most fabulous kitchens, Hooked is at once a thrilling tale and a revelatory popular history that will appeal to a diverse group of readers. Think The Hungry Ocean meets Kitchen Confidential.
In Jane May's delightfully witty and original take on a classic Grimms' fairytale, a sailor with a dream gets help from a very fishy source. . . The moment Clarence "Woody" Woods, assistant dock master at Miami's exclusive Trade Winds Yacht Club, sets eyes on waitress Madalina Dragoi, he falls head over heels in love. As bad luck would have it, Madalina is smitten too--with Todd Hollingshead, a wealthy, suave club regular. Woody has no problem handling the sleek, multi-million dollar sailing vessels that dock at Trade Winds, but when it comes to winning a woman like Madalina, he could use a little help. Who knew it would arrive in the form of the enchanted fish he catches one afternoon? Before Woody can write off the talking tuna as a sun-induced hallucination, this unlikely benefactor is granting Woody's every wish, allowing him to sweep Madalina off her feet and into the sunset. At least that's how things were supposed to work out. Now, as Woody is about to discover, fairy tales aren't what they used to be--and fate has a way of writing its own version of happily-ever-after. . . Praise for Jane May's Doggy Style. . . "A must-read--hilarious and refreshingly original. You'll howl!" --Greg Oehler, Publisher of New York Dog and Hollywood Dog magazines "Sit back and enjoy seeing things from a dog's perspective." --Tracie Hotchner, author of The Dog Bible
In Hooked, reformed addict Clare Gee draws on her own experiences of cocaine addiction, alcoholism and prostitution in telling the sensational story of a woman living on the edge. Emotionally scarred by having never known her mother, Katie escapes to London and immerses herself in a seedy world of drugs, drink and sex, chasing happiness in the pubs and clubs, and snorting cocaine in private members' bars with her rich punters. Finding herself in a cycle of prostitution and unable to break free, she turns to drug smuggling and becomes embroiled in a bigamous marriage in an attempt to secure some emotional stability. From this dark emotional pit, Katie starts her painful journey back to 'wellness' and attempts to rid herself of her addictions for good. Hooked is a graphic tale of how life as a prostitute really is and what can happen when we search for happiness outside of ourselves. It is a poignant reminder that things can always get better, as long as we remember that when it's time to leave the party, it's time.
A group of married men in a cosmopolitan city delve into the world of brothels.
The New AddictionWhat you start out controlling can end up controlling you. From Twitter to iPhones, from Facebook to tablets, we have an endless supply of media and gadgets to hook our interest, snag our wallets, and occupy our time. Think back over the last five years. How much of your time was devoted to online activities? How much of your real life has been gobbled up or googled up in your net life? In Hooked, counselor and addiction specialist Dr. Gregory Jantz speaks enthusiastically and frankly about the gizmos and gadgets, social media magnets, and Internet sidetracks we have at our fingertips. With real-life examples and biblical applications, he presents a celebration of the positives technology offers and a cautionary tale about the negatives it unleashes, including: · The power and dangers of the web· The myth of multitasking· Overcoming disconnection anxiety· The psychology behind Internet addiction· Employing the ultimate filter and taking back control of your life
Thea Galehouse has always known how to take care of herself. With a flighty club-owner mom and a standoffish, recovering-alcoholic dad, Thea has made her own way in her hometown of New York, attending the prestigious and competitive Stuyvesant High School. But one chat with Will, a handsome and witty senior, and she's a goner—completely hooked on him and unable to concentrate on anything else. Always worried that she loves Will more than he loves her, Thea is pleasantly surprised when their romance weathers his move to college and Will goes out of his way to involve her in his life. But then, Thea misses a period. And that starts Thea and Will on a wild ride that neither of them could have possibly prepared for. When they decide to keep the baby, their concerned parents chip in what they can to keep Will in school and give both teenagers a comfortable place to raise their child. But when a freak accident leaves Thea shaken and threatens to upend their little family altogether, Thea is forced to turn to the last place she would have chosen for comfort: her stiff, uncompromising father. This smart, touching first novel brims with realistic, beautifully drawn characters, and reminds us that love is never as easy or predictable as we might like it to be. From the Hardcover edition.
Based on loose events, the story of Hooked follows one man journey’s throughout the world, exploring one of life’s oldest professions-prostitution. People from all around often fantasize about what it would be like to spend time with a prostitute. Now here it is, the questions that people have had for years are answered. From the first time till the last, discover all the secrets of the world of prostitution as the stories are told and shared with the world. Visiting everywhere from home sweet home to foreign exotic lands, the journey takes you around the world and the crazy antics that come along with it. Hooked will be sure to keep you interested as you feel every emotion from laughter to sadness and everything else in between. Hooked is sure to find itself as one of your favorite books.
Invited to become her varsity golf team's only female member, Native American Fredericka Oday pursues a dream of earning a scholarship only to be challenged by spoiled golden boy Ryan Berenger, who resents Fred for replacing his best friend on the team. Original.
Victoria has it all. She is bright, beautiful and the envy of her colleagues. Yet, despite her success, she knows deep down something is missing. On a leisurely trip to Italy, she meets with destiny in a way that will change her life forever. Destiny being a gorgeous man atop a motorcycle. Mateo is everything Victoria is not. He sees the beauty of life in a way she doesn’t. Against her better judgement, Victoria steps into Mateo’s world. She will never be the same. Experience the passion, regret, and rediscovery that sends a young woman's heart on a roller coaster ride of emotion. This book contains sexual content and situations suitable only for mature readers.
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
Addiction is a complex problem, with social, psychological, and biological underpinnings. The scope of the problem is at epidemic proportions. Thanks to decades of scientific research, we are better equipped than ever to comprehend the causes, complications, and effective social and medical treatments for addiction. Navigating the physical, medical, emotional, and social aspects of addiction can be overwhelming to patients, families, and even treatment providers. Many publications deal with this topic, however most are thin pamphlets or thick scientific treatises. This short book concisely and clearly answers the questions that students, patients, and their loved ones ask: What is addiction? Why do we care about it? Why do some people get addicted and others do not? What do we do about addiction? This book, created by Arwen Podesta, MD, is medically minded but accessible to all readers, and will answer these questions and more.
Zach... I like my sex dirty and disposable. I'm not into commitment or chicks who want more than one night. My brothers and club come first, second, and last. Until she walks into my life. Classy, rich, and so out of my league it's crazy. A week together should get her out of my system, but this good girl is so bad when we're all alone. I can't get enough of her. I don't do forever, but she's hooked me so bad that I don't ever want to let her go. Except there's no way a princess can live in my world, and I sure as hell won't live in hers... Each book in the Viking Bastards MC series is a standalone story that can be enjoyed out of order. Series Order: Book #1 Hooked Book #2 Payback
More Than Words: Bestselling authors & Real-life heroines We all have the power to effect change-we just need to find the strength to harness it. With every good deed done, and helping hand offered, we are making the world a better place. The dedicated women selected as this year's recipients of Harlequin's More Than Words award have changed many lives for the better, through their compassionate hearts and unshakable commitment. To celebrate their accomplishments, bestselling authors have written stories inspired by these real-life heroines. In this book, Betina Krahn honors the work of Donna Fischer, the Arizona program coordinator for Casting for Recovery, a national non-profit organization that runs fly-fishing retreats for women who have or have had breast cancer. We hope More Than Words inspires you look inside your heart and to get in touch with the heroine inside of you.

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