How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.
A fast-paced and fascinating look into the male mind and sexual obsession, Hooked portrays the attempt to mask the self while needlessly committing acts of reckless exposure, both literal and figurative. Read it if you must, but don't tell anybody about it. In the tradition of Vladimir Nabokov and Henry Miller, John Franc's masterful novel explores sexual obsession, as a group of male friends delve further and further into the world of brothels under the gleaming surface of their cosmopolitan city. Told through an anonymous collective point of view, the narrative names no character or location, implying that these men speak for all men. All seems well in this world where men sneak off to betray their wives and children, visiting brothel after brothel. But while toasting themselves and their moxie, evaluating the quality of their liaisons and the caliber of their bought lovers, one man in the group becomes wracked by a guilt that threatens to undo them all. A fast-paced and fascinating look into the male mind and sexual obsession, Hooked portrays the attempt to mask the self while needlessly committing acts of reckless exposure, both literal and figurative. Read it if you must, but don't tell anyone.
A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.
Invited to become her varsity golf team's only female member, Native American Fredericka Oday pursues a dream of earning a scholarship only to be challenged by spoiled golden boy Ryan Berenger, who resents Fred for replacing his best friend on the team. Original.
Fresh perspectives on craving and attachment offer solutions to the negative effects of consumerism and explain how to apply Buddhist thought and ethics to overcome the problem of overconsumption both as individuals and collectively. Original.
After their relationship survives Will going to college, their love is tested again when Thea realizes she is pregnant.
How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
A balanced, practical approach to using technology without losing control that speaks frankly and enthusiastically about all of the gizmos and gadgets and their affects on lives. Real-life cautionary tales are presented along with biblical applications and study questions.
A boy and his dad discover all they have in common on a fishing trip in Hooked, a sweet picture book about father-son bonding by Tommy Greenwald with illustrations by David McPhail. Joe loves fishing. He loves watching the water and looking at the sky, he loves the peacefulness, and he especially loves dreaming about catching the Big One. Joe’s dad does not love fishing. He doesn’t like the waiting, or the worms, or the fact that nothing much happens. But when Joe needs a parental chaperone for an ice-fishing field trip, his dad agrees to go along. And when the waiting turns into talking, exchanging jokes, and sharing hot chocolate, Joe's dad discovers something unexpected. He doesn’t just like fishing with Joe—he loves it. You could even say he’s hooked.
This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry.
Boyd explores over a century of American, British, and Canadian films containing fictional representations of drug use, the drug trade, and the war on drugs.
The story focuses around a boy named Patrick. One day he was so bored that he even picked up his Bible. “Why would anyone read this?” he wonders. “Good question!” boomed a deep voice. “Let the adventure begin!” Suddenly he is yanked off of his bed and into the first book in the Bible called Genesis. So goes the tale as he bounces into each book of the bible learning from the characters the Big Idea of each of their books. This book is not another children’s Bible storybook but a book about the Big Idea of each of the Bible books. It comes with a bookmark so the kids can check off the books as they journey with Patrick book by book. "Hooked On The Book" will give kids the framework for all of the Bible stories that they will learn in their lifetime.
This modern pirate yarn has all the makings of a great true adventure tale and explores the ways our culinary tastes have all manner of unintended consequences for the world around us. Hooked tells the story of the poaching of the Patagonian toothfish (known to Americans as "Chilean Sea Bass") and is built around the pursuit of the illegal fishing vessel Viarsa by an Australian patrol boat, Southern Supporter, in one of the longest pursuits in maritime history. Author G. Bruce Knecht chronicles how an obscure fish merchant in California "discovered" and renamed the fish, kicking off a worldwide craze for a fish no one had ever heard of and everyone had to have. With demand exploding, pirates were only too happy to satisfy our taste for Chilean Sea Bass. From the world's most treacherous waters to its most fabulous kitchens, Hooked is at once a thrilling tale and a revelatory popular history that will appeal to a diverse group of readers. Think The Hungry Ocean meets Kitchen Confidential.
At one time or another, most of us have experienced an all-consuming desire for a material object, a desire so strong that it seems like we couldn't possibly be happy without buying this thing. Yet, when we give in to this impulse, we often find ourselves feeling frustrated and empty. Advertisers, of course, aim to hook us in this way, and, from a global perspective, our tendency to get hooked fuels the rampant over-consumption that is having a devastating impact on the world's stability and on the environment. According to the contributors to this unique anthology, Buddhism can shed valuable light on our compulsions to consume. Craving and attachment—how they arise and how to free ourselves of them—are central themes of Buddhist thought. The writings in this volume, most of which have never been previously published, offer fresh perspectives and much-needed correctives to our society's tendency to believe that having more will make us happier. Hooked! includes a range of writings on how to apply Buddhist thought and ethics to understand and combat the problem of over-consumption as individuals and collectively. Contributors include popular Western teachers, Asian masters, scholars, and practitioners such as: • Pema Chödrön—on what is actually happening at the moment we're "hooked," and how to get beyond that. • Joseph Goldstein—on how mindfulness training can help us stop "wanting to want." • Bhikshuni Thubten Chödrön—on how consumer mentality influences spiritual practice. • Judith Simmer-Brown—on how cultivating spiritually based activism and compassionate action can help us address the negative effects of consumerism. • Rita Gross—on how understanding moderation can curb overconsumption. • Santikaro Bhikkhu—on practicing generosity in a consumer world.
In Hooked, reformed addict Clare Gee draws on her own experiences of cocaine addiction, alcoholism and prostitution in telling the sensational story of a woman living on the edge. Emotionally scarred by having never known her mother, Katie escapes to London and immerses herself in a seedy world of drugs, drink and sex, chasing happiness in the pubs and clubs, and snorting cocaine in private members' bars with her rich punters. Finding herself in a cycle of prostitution and unable to break free, she turns to drug smuggling and becomes embroiled in a bigamous marriage in an attempt to secure some emotional stability. From this dark emotional pit, Katie starts her painful journey back to 'wellness' and attempts to rid herself of her addictions for good. Hooked is a graphic tale of how life as a prostitute really is and what can happen when we search for happiness outside of ourselves. It is a poignant reminder that things can always get better, as long as we remember that when it's time to leave the party, it's time.
Desperate to find a soulmate in New York City, Shawn experiences one awkward date after another until he encounters the alluring Violet. He asks her out, but his autism prevents him from understanding she's actually a prostitute. Drawn in by his kindness, Violet appreciates Shawn's quirky nature but conceals what she does after dark. Shawn soon imagines Violet could be his perfect wife while Violet thinks Shawn could be her ticket to a new life.This comedic tale of two misfits takes a dramatic turn when they face an unexpected crisis. Their only hope for a future is to discover the courage that comes from loving someone deeply.
A collection of true stories about growing up with a family member suffering from an addiction.
"An urgent and expert investigation into behavioral addiction, the dark flipside of today's unavoidable digital technologies, and how we can turn the tide to regain control. Behavioral addiction may prove to be one of the most important fields of social, medical, and psychological research in our lifetime. The idea that behaviors can be being addictive is new, but the threat is near universal. Experts are just beginning to acknowledge that we are all potential addicts. Adam Alter, a professor of psychology and marketing at NYU, is at the cutting edge of research into what makes these products so compulsive, and he documents the hefty price we're likely to pay if we continue blindly down our current path. People have been addicted to substances for thousands of years, but for the past two decades, we've also been hooked on technologies, such as Instagram, Netflix, and Facebook--inventions that we've adopted because we assume they'll make our lives better. These inventions have profound upsides, but their extraordinary appeal isn't an accident. Technology companies and marketers have teams of engineers and researchers devoted to keeping us engaged. They know how to push our buttons, and how to coax us into using their products for hours, days, and weeks on end. Tracing the very notion of addiction through history right up until the present day, Alter shows that we're only just beginning to understand the epidemic of behavioral addiction gripping society. He takes us inside the human brain at the very moment we score points on a smartphone game, or see that someone has liked a photo we've posted on Instagram. But more than that, Alter heads the problem off at the pass, letting us know what we can do to step away from the screen. He lays out the options we have address this problem before it truly consumes us. After all, who among us has struggled to ignore the ding of a new email, the next episode in a TV series, or the desire to play a game just one more time? Adam Alter's previous book, Drunk Tank Pink:And Other Unexpected Forces that Shape How We Think, Feel, and Behaveis available in paperback from Penguin"--
For the first time on sale, fall under the spell of Cathy Yardley's fairy tale novella in her Fandom Hearts series, Hooked, in which a geeky girl with a love for the TV show Once upon a Time finds her own real life prince charming. After a disastrous experience with a boyfriend who turned out to be a con artist, the last thing Stacy Fielder is looking for is another guy. But dashing, devilish Englishman Rodney Charles seems determined to change her mind. But when she realizes he’s been keeping a secret from her — and lying about who he really is — will she be able to trust him with her heart?