An introduction for students new to international relations and for the general reader. Explains the key ideas and theories in refreshingly clear language and features illustrative and familiar case studies from around the world.
International Relations is a concise and accessible introduction for students new to international relations and for the general reader. It offers the most up-to-date guide to the major issues and areas of debate and: explains key issues including humanitarian intervention and economic justice features illustrative and familiar case studies from around the world examines topical debates on globalization and terrorism provides an overview of the discipline to situate the new reader at the heart of the study of global politics Covering all the basics and more, this is the ideal book for anyone who wants to understand contemporary international relations.
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
This book provides a definitive account of resistance movements across the globe. Combining theoretical perspectives with detailed empirical case studies, it explains the origins, activities and prospects of the 'anti-globalization' movement.
Anyone interested in the forces behind globalization, terrorism, job outsourcing, or the price of gas needs at least a fundamental understanding of international relations. Using the relevant and accessible metaphor of a game, The Rules of the Game provides an introductory explanation of international relations. The book is broken into three inviting parts. First, it examines the basics of the international relations game by explaining the nature of the game, its players, its goals, and its strategies. Then, the book looks at the rules of the game from the perspectives of politics, economics, law, and morality. The book ends with a pertinent discussion of the future of the international relations game in the context of globalization. Intended for general readers, this book provides a succinct, jargon-free framework for understanding contemporary international relations.
Public Relations ist seit einigen Jahren das Schlagwort f?r Unternehmen egal welcher Gr??e und selbst f?r Vereine. Ohne eine gut durchdachte PR-Strategie kann ein Vorhaben mangels Interesse von Au?enstehenden schnell scheitern. ?PR f?r Dummies? zeigt, wie man das Tor zur ?ffentlichkeit richtig ?ffnet und ersetzt eine lange PR-Schulung. Der PR-Profi Eric Yaverbaum erkl?rt, was ?berhaupt hinter dem Begriff PR steckt, warum PR wichtig ist und wie ein gut durchdachter PR-Prozess aufgebaut ist. Anhand von vielen Beispielen lernt man die Tricks und Kniffe der PR-Arbeit: wie man Newsletter, Pressemitteilungen und Zeitungsartikel verfasst und wie man sich ?ber Medien professionell in die ?ffentlichkeit bringt. Selbst das Thema Krisenkommunikationsmanagement l?sst der Autor nicht aus. Und zum guten Schluss muss nat?rlich auch festgestellt werden, ob die PR-Kampagne den gew?nschten Erfolg gebracht hat.
International Relations, Meaning and Mimesis is an innovative assessment of the uses of theory in making sense of international politics, opening up new pathways to thinking about the basics of the study area. Insights drawn from an interdisciplinary corpus of critical scholarship are synthesized and brought to bear on key concepts such as sovereignty, the state, peace, law, justice, ethics, and supranationality. The mainstream characteristically dismisses the narrativity that accompanies these concepts as derivative, tending to treat meaning attributable to them as static. The work shows how problematic this disdain of mimesis (exchange, reproduction, imitation) is and how this mindset effectively incapacitates conventional theorizing in both predicting phenomena and providing a normative vision. Integrating the study of international politics into debates in the wider academia over meaning and mimesis, this ambitious work is fluent and accessible at the same time, with exceptional lucidity in presenting difficult philosophical notions. A series of radical positions advanced in the book on theory and methodology not only address and call to account the mainstream imagination on international politics but also outline the implications of this critique for a host of specific issue areas, including peace research, normative theories, international law, and European studies.
Ideal for students coming to the topic for the first time, this wide-ranging text explores the changing perceptions of internatioanl politics from antiquity to the 20th century and includes all the classic thinkers as well as less commonly studied thinkers such as Herodotus, Pope Innocent IV, Herder, Constant and Zimmern.
Studierende und Forscher verschiedener Disziplinen, die am Entwickeln einer Theorie interessiert sind, stellen sich nach der Datenerhebung oft die Frage: Wie komme ich zu einer Theorie, die sich auf die empirische Realität gründet? Die Autoren beantworten diese und andere Fragen, die sich bei der qualitativen Interpretation von Daten ergeben. Auf klare und einfache Art geschrieben vermittelt das Buch Schritt für Schritt die grundlegenden Kenntnisse und Verfahrensweisen der "grounded theory" (datenbasierte Theorie), so daß es besonders für Personen interessant ist, die sich zum ersten Mal mit der Theorienbildung anhand qualitativer Datenanalyse beschäftigen. Das Buch gliedert sich in drei Teile. Teil I bietet einen Überblick über die Denkweise, die der "grounded theory" zugrunde liegt. Teil II stellt die speziellen Techniken und Verfahrensweisen genau dar, wie z.B. verschiedene Kodierungsarten. In Teil III werden zusätzliche Verfahrensweisen erklärt und Evaluationskriterien genannt.
‘To attempt such a difficult task requires ambition, confidence and skill. All three qualities are evident in this impressive reference book. It deserves a prominent place in all International Relations libraries’. Dr Scott Burchill, In Australian Journal of Political Science, 43:4, 747 — 766. Now in its third edition, International Relations: The Key Concepts, remains an important resource for anyone interested in international politics. Comprehensive and relevant, it has been fully revised to reflect the most important themes and issues in international relations in the post-9/11 era. Featuring new entries on: • The Arab Spring • Responsibility to Protect • Governmentality • Postcolonialism • Neoliberalism • Global Financial Crisis With suggestions for further reading and a useful guide to websites, International Relations: The Key Concepts is an ideal aid for students and newcomers to the field of International Relations.
»Das Harvard-Konzept« gilt als das Standardwerk zum Thema Verhandeln – heute genauso wie vor 30 Jahren. Ob Gehaltsverhandlungen mit dem Chef, Tarifverhandlungen der Gewerkschaften, politische Konflikte auf höchster Ebene: Für Praktiker sämtlicher Berufsgruppen hat sich das sachbezogene Verhandeln als die wirksamste Methode bewährt, um Differenzen auszuräumen und zu einer gemeinsamen, bestmöglichen Lösung zu finden. Anlässlich des Jubiläums der deutschsprachigen Ausgabe erscheint es hier in einer attraktiven Sonderausgabe.
Consideration of the body as a subject for study has increased in recent years with new technologies, forms of modification, debates about obesity and issues of age being brought into focus by the media. Drawing on contemporary culture, Body Studies: The Basics introduces readers to the key concerns and debates surrounding the study of the sociological body, cutting across disciplines to cover topics which include: Nature vs. Culture: how we ‘build’ and transform our bodies Conformity and resistance in bodily practice Issues of body image – beauty, diet, exercise and age Sporting bodies and the pursuit of ideals Enfreakment, disability and monstrosity Cyborgs and virtual online bodies With further reading signposted throughout, this accessible book is essential reading for anyone studying the body through the lens of sociology, cultural studies, sports studies, media studies and gender studies; and all those with an interest in how the physical body can be a social construct.
Now in its fifth edition, Politics: The Basics explores the systems, movements and issues at the cutting edge of modern politics. A highly successful introduction to the world of politics, it offers clear and concise coverage of a range of issues and addresses fundamental questions such as: • Why does politics matter? • Why obey the state? • What are the key approaches to power? • How are political decisions made? • What are the current issues affecting governments worldwide? Accessible in style and topical in content, the fifth edition has been fully restructured to reflect core issues, systems and movements that are at the centre of modern politics and international relations. Assuming no prior knowledge in politics, it is ideal reading for anyone approaching the study of politics for the first time.
Henry Kissinger über die größte Herausforderung des 21. Jahrhunderts Hat das westlich geprägte Wertesystem im 21. Jahrhundert angesichts aufstrebender Mächte mit gänzlich anderem Menschenbild und Gesellschaftskonzept als Basis einer Frieden stiftenden Weltordnung ausgedient? Henry Kissinger, über Jahrzehnte zentrale Figur der US-Außenpolitik und Autorität für Fragen der internationalen Beziehungen, sieht unsere Epoche vor existenziellen Herausforderungen angesichts zunehmender Spannungen. In der heutigen global eng vernetzten Welt wäre eine Ordnung vonnöten, die von Menschen unterschiedlicher Kultur, Geschichte und Tradition akzeptiert wird und auf einem Regelwerk beruht, das in der Lage ist, regionale wie globale Kriege einzudämmen. Der Autor analysiert die Entstehung der unterschiedlichen Ordnungssysteme etwa in China, den islamischen Ländern oder im Westen und unternimmt den Versuch, das Trennende zwischen ihnen zusammenzuführen und den Grundstein für eine zukünftige friedliche Weltordnung zu legen.
This clear and concise text takes as its starting point the theoretical frameworks that are the foundation of current international relations. Kaufman explains the traditional theories, but also makes a place for understanding the areas that lie outside of or cannot be explained by those approaches. Although levels of analysis are the primary unifying force, the book also assesses what this approach does not explain about the contemporary international system.
Fully updated to include the new Treaty of Lisbon, this is the best short and accessible introduction to the politics of the European Union, written by one of the world's most well-known authorities in the area. Ideal starting reading for students and the general reader, it explains in clear jargon-free language: the EU's development to date how the EU works, and why it works this way the EU's major policies the EU's biggest problems and controversies the EU's likely evolution in the coming years. The new edition builds on the strengths of the previous edition and now includes extra material on: the Treaty of Lisbon the EU's development since 2003, including its enlargements in 2004 and 2007 recent EU policies and rule changes the EU's role in the world. Key features to help learning and understanding are: boxed descriptions of key issues and events a guide to further reading at the end of each chapter a glossary of key terms, concepts and people helpful appendices about the EU's member states and good internet sources.
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

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