Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public. This edition includes updated coverage throughout including the Internet's role in media, politics, and advertising.
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Have you ever wondered exactly what ethical standards exist in the media? ETHICS IN MEDIA COMMUNICATIONS: CASES AND CONTROVERSIES explains it all and shows you that there's a lot more to the story behind the scenes. Whether the issue is censorship, privacy, or accuracy, the media is governed by ethical norms that you need to know. And because it's packed with case studies and review tools, this media ethics textbook is the one that will help out on the test as well. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media---its industries and support industries, as well as the legal, ethical, social, global, and technologic
Setting the Agenda describes the mass media’ssignificant and sometimes controversial role in determining whichtopics are at the centre of public attention and action. In thisnew edition of his comprehensive book, Max McCombs, one of thefounding fathers of the agenda-setting tradition of research,extends his previous synthesis of hundreds of studies carried outon this central role of the mass media in the shaping of publicopinion. Across the world, the mass media strongly influences how we picturepublic affairs. In describing this media influence on what we thinkabout and how we think about it, Setting the Agenda alsodiscusses the sources of these media agendas, the psychologicalexplanation for their impact on the public agenda, and thesubsequent consequences for attitudes, opinions and behaviour. Newto this edition, McCombs debates the role of the expanded medialandscape on agenda setting, the impact of the internet on thepower of legacy media and the role of agenda setting beyond therealm of public affairs, This fully updated new edition will prove invaluable to students ofmedia, communications and politics, as well as those interested inthe role of mass media in shaping and directing public opinion.
This text provides a comprehensive survey of media law. It is the original modern casebook in mass communication law, emphasizing learning of law principles and precedents directly from the writings of courts and administrative agencies.
Learn to report, write, and edit for online media with ONLINE JOURNALISM with InfoTrac ! Created specifically with the Internet in mind, this communication text will help you explore the writing opportunities associated with online media. Interviews with online professionals are included throughout the text to give you an idea of exactly what the job of the online journalist entails. A comprehensive Web site helps keep the book up to date and provides additional material, including sound clips of some of the book's interviewees.
1. The Copy Editor's Role. 2. Using Correct Grammar and Punctuation. 3. Consistent Style and Correct Words. 4. Editing Stories. 5. Checking Facts. 6. Legal Concerns. 7. Editing and Ethics. 8. Typography. 9. Writing Headlines. 10. Editing Pictures and Infographics. 11. Design and Layout.
GLOBAL COMMUNICATION presents a comprehensive examination of significant economic, cultural, legal, social, and political issues in the exciting field of global communication. From history and theories to future trends, this indispensable and highly informative volume brings together illuminating writings and diverse perspectives by prominent scholars in mass media, journalism, and international studies.
Includes section "Book reviews" and other bibliographical materials.
A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages that display great form and style with THE PR STYLEGUIDE. The most widely used and accepted practices in developing PR pieces are included, along with many visual examples and a breakdown of the goals for each piece.
This text shows how video production skills are applied in an institutional setting, be it business and industry, hospitals, government, or education. INSTITUTIONAL VIDEO offers an overview of the field; it also shows how video departments interact within an organization (Part I) and how institutional programs are planned, produced, and evaluated (Parts II and III); and it examines specialized applications and shows how technologies keep changing the scope of the profession (Part IV). .

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