A large percentage of skilled dental professionals lack the tools and comfort level required to market themselves and their dental implant practices effectively As a consequence, these dental professionals miss several opportunities to help patients and grow their business. Even those who recognize the need for marketing often don’t have the experience or training to do so effectively. Marketing Implant Dentistry meets this need by giving dentists the tools to better market and promote their practices and to gain case acceptance. Marketing Implant Dentistry presents proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including verbal and visual aids. This book details multiple examples of patient friendly and professional letters for use in targeting both new implant patients and professional referral sources. Readers will learn the benefits of adopting non-traditional approaches such as hosting patient education seminars, as well as cultivating professional relationships with the medical community (physicians) for the purposes of generating untapped referral relationships. Best practices in internet and social media marketing, specific to implant dentistry, are also demonstrated so practices can make the most out of these low-cost opportunities. Improve case presentation techniques using visual aids, empathy, and concise phrasing Gain more referrals through general dentists and medical doctors in a range of specialties Learn the importance of marketing to an untapped database of patients with missing teeth Take advantage of web marketing and social media sites
For coverage of cutting-edge techniques and procedures, Dental Implants: The Art and Science is your "go to" reference! This edition includes 20 new chapters and coverage of the latest advances and research from leading dental implant experts. Topics range from the business of dental implants and risk management to new treatment techniques such as Teeth In A Day® and Teeth In An HourTM, the All-on-4 concept, Piezoelectric bone surgery, the new NobelActiveTM implant, the use of dental implants in children, and more. Over 1,100 full-color clinical photographs and illustrations bring concepts to life and provide step-by-step visuals for surgical and prosthetic techniques. If you’re looking for a comprehensive, up-to-date resource you can trust, Dental Implants is the book you need! Over 1,100 full-color clinical photographs and line drawings help to clarify important concepts and provide step-by-step guidance for specific techniques. All aspects of both business and patient care are covered, including risk management, patient selection and master planning, radiographic evaluation, surgical techniques, postoperative care, maintenance, and dental hygiene. Highly-regarded lead author Charles A. Babbush, DDS, MScD, is one of the leading dental implant surgeons in the world and a highly regarded educator, speaker, and author. Expert contributors from all over the world describe the latest advances in implantology and represent the forefront of research.
Fundamentals of Implant Dentistry is a basic guide to foundational knowledge and skills and their application in clinical practice. More comprehensive than a procedural atlas and more accessible than a specialist reference, this text is an indispensable tool for dental students and clinicians beginning work with dental implants. Fundamentals of Implant Dentistry provides a concise yet comprehensive look at the basic background and science of implantology and includes practical, evidence‐based instruction on common procedures such as single implant crowns, bridges and overdentures. Well‐illustrated with clear line drawings and clinical photos, the book serves as the perfect introduction to this exciting area of dentistry.
Get the practical information you need to add dental implants to your practice! Dr. Arun Garg, a leading dental implant educator, clinician, and researcher, uses a clear, succinct writing style to inform and guide you through the full scope of dental implantology. A patient-focused approach covers surgical templates and techniques, sterilization, pharmacology, bone biology, complications, and more. A robust appendix offers handy information including insurance codes, consent forms, surgical tray set-ups, and food recipes for patients recovering from surgery. A practical yet comprehensive approach covers all aspects of implant dentistry from patient history to post-operative care, with minimal use of jargon, in an easy-to-read format. Outstanding photos help you visualize and understand patient outcomes. An appendix on post-operative instructions includes a unique section on delicious yet recovery-specific recipes.
The book, primarily written keeping in mind fresher as well as experienced implant dentists, provides all the new and relevant information of basic to advanced implantology for the undergraduate as well as postgraduate dental students. Current concepts of implantology are beautifully presented with illustrations and clinical cases making this book a complete literature for the dentists to learn the basic science and various advanced techniques of implantology like sinus grafting, nasal floor grafting, block grafting, ridge splitting, distraction osteogenesis, soft tissue grafting, ‘all-on-4’/‘all-on-6’ techniques and many more. Consists of 24 chapters with more than 3000 illustrations including hundreds of clinical cases Provides step-by-step guidelines for implantology techniques Describes concepts under introduction, indications, contraindications, advantages, disadvantages, step-by-step technique, key points and summary headings Covers basic to advanced techniques with high quality clinical photographs and line illustrations Shares expertise of contributors from across the globe A useful reference for dental students, practitioners and experienced implantologists
What defines the most successful dental practices? They plan, prepare and market effectively. These six secrets to more patients and higher profits will enable you, as the dentist and business leader, to emulate 6 successful strategies employed by the most successful dentists in America.
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
Covering both popular and advanced cosmetic procedures, Contemporary Esthetic Dentistry enhances your skills in the dental treatments leading to esthetically pleasing restorations. With over 1,600 full-color illustrations, this definitive reference discusses the importance of cariology and caries management, then covers essential topics such as ultraconservative dentistry, color and shade, adhesive techniques, anterior and posterior direct composites, and finishing and polishing. Popular esthetic treatment options are described in detail, including bleaching or tooth whitening, direct and porcelain veneers, and esthetic inlays and onlays. Coverage of advanced cosmetic procedures includes implants, perioesthethics, ortho-esthetics, and pediatric esthetics, providing a solid understanding of treatments that are less common but can impact patient outcomes. Developed by Dr. George A. Freedman, a renowned leader in the field, Contemporary Esthetic Dentistry also allows you to earn Continuing Education credits as you improve your knowledge and skills. Continuing Education credits are available, allowing you to earn one to two CE credits per chapter. Detailed coverage of popular esthetic procedures includes bleaching, direct and porcelain veneers, inlays and onlays, posts and cores, porcelain-fused-to-metal restorations, zirconium crowns and bridges, and complete dentures. Coverage of advanced procedures includes implants, perioesthethics, ortho-esthetics, pediatric esthetics, and sleep-disordered breathing, providing a solid understanding of less-frequently encountered topics that impact the esthetic treatment plan and outcomes. Coverage of key esthetic dentistry topics and fundamental skills includes cariology and caries management, understanding dental materials, photography, understanding and manipulating of color and shade, adhesive techniques, anterior and posterior direct composites, and finishing and polishing. Over 1,600 full-color photos and illustrations help to clarify important concepts and techniques, and show treatments from beginning of the case to the final esthetic results. Well-known and respected lead author George A. Freedman is a recognized author, educator, and speaker, and past president of the American Academy of Cosmetic Dentistry and co-founder of the Canadian Academy for Esthetic Dentistry. Expert contributors are leading educators and practicing clinicians, including names such as Irvin Smigel (the father of esthetic dentistry), Chuck N. Maragos (the father of contemporary diagnostics), Wayne Halstrom (a pioneer in the area of dental sleep medicine), David Clark (one of the pioneers of the microscope in restorative dentistry and founder the Academy of Microscope Enhanced Dentistry), Edward Lynch (elected the most influential person in UK Dentistry in 2010 by his peers), Joseph Massad (creator, producer, director, and moderator of two of the most popular teaching videos on the subject of removable prosthodontics), Simon McDonald (founder and CEO of Triodent Ltd, an international dental manufacturing and innovations company), and many more!
A complete text-atlas of principles and techniques of oral and maxillofacial implants, both restorative and surgical. Includes patient selection, biomaterials, osteointegration, radiology, practice management, and legal issues.
Use this atlas-style guide to master implant procedures and techniques! Written by leading expert Michael S. Block, DMD, Color Atlas of Dental Implant Surgery, 3rd Edition provides clear, full-color clinical photos and practical instructions covering a wide range of implant challenges. It takes you through treatment planning, presurgical guidelines, detailed surgical techniques, and postoperative follow-up. This edition adds more case studies and coverage of computed tomography. With this book, you’ll be able to address any implant-related situation and achieve optimal results! This title includes additional digital media when purchased in print format. For this digital book edition, media content is not included. Clear step-by-step procedures include indications, contraindications, and treatment results for each procedure. Over 1,400 full-color photographs and drawings depict important concepts and techniques, and show treatment from beginning to end. Indications and contraindications for each procedure provide details of why a procedure is performed. A discussion of the result of prosthodontic treatment is provided for each case, explaining how implant placement factors into successful therapy. Chapters are organized by oral anatomy and surgical technique, with each chapter presenting a different area of the mouth or a specific surgical technique. The Mandible section covers various approaches to augmentation of the atrophic mandible, including a case that utilizes distraction osteogenesis. Detailed cases of posterior mandible surgery demonstrate onlay bone harvesting and grafting the deficient ridge. The Maxilla section features sinus grafting, hard and soft tissue procedures, and the relatively new zygomaticus implant procedure. References are provided at the end of every chapter for additional reading and research.
Expand your skills in the rapidly growing field of laser dentistry! Principles and Practice of Laser Dentistry uses a concise, evidence-based approach in describing protocols and procedures. Dr. Robert A. Convissar, a renowned lecturer on this subject, has assembled a diverse panel of international contributors; he’s also one of the first general dentists to use lasers in his practice. The book covers the history of lasers in dentistry and laser research, plus the use of lasers in periodontics, periodontal surgery, oral pathology, implantology, fixed and removable prosthetics, cosmetic procedures, endodontics, operative dentistry, pediatrics, orthodontics, and oral and maxillofacial surgery. Full-color images show the latest laser technology, surgical techniques, and key steps in patient treatment. Full-color photos and illustrations demonstrate surgical techniques and key teaching points. A Laser Fundamentals chapter describes the physics of lasers and the wavelengths that can produce better outcomes. Introducing Lasers into the Dental Practice chapter provides guidelines on investing in laser technology and in marketing this new procedure. Clinical Tip and Caution boxes include advice and alerts that can only be offered by a seasoned practitioner of 27 years.
Use this atlas-style guide to master implant procedures and techniques! Written by leading expert Michael S. Block, DMD, Color Atlas of Dental Implant Surgery, 3rd Edition provides clear, full-color clinical photos and practical instructions covering a wide range of implant challenges. It takes you through treatment planning, presurgical guidelines, detailed surgical techniques, and postoperative follow-up. This edition adds more case studies, coverage of computed tomography. With this book, you’ll be able to address any implant-related situation and achieve optimal results! Clear step-by-step procedures include indications, contraindications, and treatment results for each procedure. Over 1,400 full-color photographs and drawings depict important concepts and techniques, and show treatment from beginning to end. Indications and contraindications for each procedure provide details of why a procedure is performed. A discussion of the result of prosthodontic treatment is provided for each case, explaining how implant placement factors into successful therapy. Chapters are organized by oral anatomy and surgical technique, with each chapter presenting a different area of the mouth or a specific surgical technique. The Mandible section covers various approaches to augmentation of the atrophic mandible, including a case that utilizes distraction osteogenesis. Detailed cases of posterior mandible surgery demonstrate onlay bone harvesting and grafting the deficient ridge. The Maxilla section features sinus grafting, hard and soft tissue procedures, and the relatively new zygomaticus implant procedure. References are provided at the end of every chapter for additional reading and research.
Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list.
This book provides a comprehensive and scientifically based overview of the biocompatibility of dental materials. Up-to-date concepts of biocompatibility assessment are presented, as well as information on almost all material groups used in daily dentistry practice. Furthermore, special topics of clinical relevance (e.g,, environmental and occupational hazards and the diagnosis of adverse effects) are covered. The book will: improve the reader’s ability to critically analyze information provided by manufacturers supply a better understanding of the biocompatibility of single material groups, which will help the reader choose the most appropriate materials for any given patient and thus prevent adverse effects from developing provide insights on how to conduct objective, matter-of-fact discussions with patients about the materials to be used in dental procedures advise readers, through the use of well-documented concepts, on how to treat patients who claim adverse effects from dental materials feature clinical photographs that will serve as a reference when analyzing clinical symptoms, such as oral mucosa reactions.
Ein guter Halt - nicht nur für Zähne Das Parodontium ist die Schnittstelle zwischen Zahn und Mensch. Hier erfolgen die Interaktionen des Immunsystems mit der Außenwelt. Parodontale Medizin verstehen heißt, interdisziplinär zu denken und zu handeln. Dieses Buch zeigt, wie die Grundlagenforschung Eingang in die tägliche Praxis findet: Es trennt Wesentliches von Überflüssigem. Damit schaffen Sie ein Ergebnis am Patienten, das medizinisch funktionell und ästhetisch überzeugt. Organisieren Sie Ihr Praxisteam mit Konzept! Das komplette Spektrum der Parodontalbehandlung wird vorgestellt: von der Diagnostik über die medizinische Therapie bis hin zu allen neuen Entwicklungen in der korrektiven und regenerativen Parodontologie einschließlich des Grenzgebiets zur Implantologie. Rainer Buchmann zeigt Ihnen Schritt für Schritt, wie Sie richtig diagnostizieren und behandeln: der gesamte PARO-Kurs für zu Hause. Sie verpassen nichts. Erweitern Sie Ihr Praxisportfolio: systematische Parodontologie - zum Nutzen Ihrer Patienten. ZMK Praxis - die Reihe zum Praxiserfolg Profitieren Sie vom Erfahrungsschatz der Spezialisten: In der ZMK Praxis Reihe schreiben Experten über ausgewählte Themen der Zahn-Mund-Kiefer-Heilkunde, interessant und praxisnah. Das regt an: aktuelle Informationen, praktische Tipps und viele neue Aspekte für Ihre zahnärztliche Tätigkeit. Erweitern Sie Ihr Praxisspektrum! Das sieht gut aus: ästhetisches, übersichtliches Layout, Fotos und Grafiken in höchster Qualität - Fortbildung mit Konzept muss nicht trocken sein. Die ZMK Praxis Reihe ist der ideale Begleiter im Praxisalltag. Für die Zufriedenheit Ihrer Patienten.

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