A large percentage of skilled dental professionals lack the tools and comfort level required to market themselves and their dental implant practices effectively As a consequence, these dental professionals miss several opportunities to help patients and grow their business. Even those who recognize the need for marketing often don’t have the experience or training to do so effectively. Marketing Implant Dentistry meets this need by giving dentists the tools to better market and promote their practices and to gain case acceptance. Marketing Implant Dentistry presents proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including verbal and visual aids. This book details multiple examples of patient friendly and professional letters for use in targeting both new implant patients and professional referral sources. Readers will learn the benefits of adopting non-traditional approaches such as hosting patient education seminars, as well as cultivating professional relationships with the medical community (physicians) for the purposes of generating untapped referral relationships. Best practices in internet and social media marketing, specific to implant dentistry, are also demonstrated so practices can make the most out of these low-cost opportunities. Improve case presentation techniques using visual aids, empathy, and concise phrasing Gain more referrals through general dentists and medical doctors in a range of specialties Learn the importance of marketing to an untapped database of patients with missing teeth Take advantage of web marketing and social media sites
See how to effectively manage ALL dental implant complications throughout ALL phases of treatment! Avoiding Complications in Oral Implantology provides evidence-based management protocols for a wide range of implant problems such as placement complications, malpositioning, bleeding, infection, and nerve injuries. Hundreds of high-quality, full-color photos and illustrations clearly demonstrate the complications and their resolution. Edited by Carl Misch and Randolph Resnik — both well-known names in dental implantology and prosthodontics — and with a team of expert contributors, this authoritative guide helps you handle the implant-related complications that can occur as more and more patients choose dental implants. Expert authors are joined by a panel of recognized leaders in implant dentistry — many of whom are associated with the Misch International Implant Institute — to share their extensive experience with handling complications through all phases of treatment. Comprehensive approach to complications that occur in the different phases of oral implantology provides the knowledge and skills you need to handle treatment planning, implant placement, post-operative complications, prostheses-related complications, and more. Over 1,000 images include full-color clinical photographs, radiographs, line drawings, and diagrams, clearly demonstrating complications, procedures, and outcomes. Management protocols developed by world-renowned dental implantologists provide a proven system and authoritative guidance in managing complications with dental implants. Evidence-based solutions make it easier to manage a wide variety of clinical problems associated with dental implants, with state-of-the-art guidance supported by the best available research.
Covering the latest advances in mini dental implant technology, Mini Dental Implants: Principles and Practice makes it easy to incorporate MDIs into your practice. An illustrated, evidence-based approach shows how MDIs can provide successful outcomes in long-term use and also in shorter-term transitional applications. This success is proven by 20 years of clinical trials and research, showing that the Sendax Mini Dental Implant System can benefit your patients with faster surgery, reduced pain, faster healing, and less risk of infection. Written by noted implant dentistry expert Dr. Victor I. Sendax, this text allows you to offer patients a minimally invasive, immediately functional, and lower-cost alternative to traditional dental implants. Easy-to-understand coverage from different perspectives allows you to access information most applicable to your own practice, and to learn more about the other roles involved in achieving successful outcomes, including the general practitioner, periodontist, oral & maxillofacial surgeon, maxillofacial prosthodontist, orthodontist, and laboratory technician. An advanced approach with evidence-based outcomes clearly demonstrates the success of mini dental implant technology and keeps you on the cutting edge of the science of implantology. Well-known author Dr. Victor I. Sendax is a diplomate, past president of The American Board of Oral Implantology/Implant Dentistry and The American Academy of Implant Dentistry, and winner of the 2012 AAID Research Foundation Award. Step-by-step instructions show the basic protocol for Sendax MDI insertion and reconstruction. Highly regarded contributors add their expertise to discussions of MDI technology and practice. A discussion of Engineering Assisted SurgeryTM (EASTM) enhances your care by improving diagnosis and 3-D planning, reducing intervention trauma, and improving the standardization of quality and outcomes. Clinician's MDI Forum includes Q & A sections allowing you to quickly find answers to commonly asked questions.
Evidence-based Implant Treatment Planning and Clinical Protocols provides a systematic approach to making treatment decisions and performing restorative procedures. Written by internationally recognized experts with clinical and academic credentials, the book draws on the best available evidence to offer current, clinically relevant guidance on implant dentistry. More than 500 high-quality images accompany the text, making it a comprehensive reference to dental implants, from planning to the surgical and restorative stage. Topics covered encompass all aspects of implant dentistry for partially and completely edentulous patients, including imaging, materials, and new technologies. A companion website offers video clips demonstrating the procedures discussed and the figures from the book in PowerPoint. Evidence-based Implant Treatment Planning and Clinical Protocols is a thoroughly modern resource ideal for dental students, general practitioners, and specialists. Key features Offers a clinically relevant resource grounded in the latest research Applies an evidence-based approach to all aspects of implant dentistry, including maxillofacial prosthodontics, from planning to surgery and restoration Describes procedures in detail with accompanying images Covers all stages of treatment, from planning to execution Includes access to a companion website with video clips demonstrating procedures and the figures from the book in PowerPoint
Marketing The Million Dollar Practice defines the new paradigm of creating rapid growth and higher profits by generating loyal new patients for any professional practice. Dr Bill Williams, a dentist in Suwanee, GA, reveals 27 steps to follow to grow a practice 1/2 million dollars a year. Starting over with no patients, he grew from zero to $5.8 million in 10 years. Every step can be duplicated, no matter what type of professional practice employs them; they are universal truths, not just unique-to-dentistry concepts. Endorsements by dental luminaries such as Dr Mike Abernathy of Summit Practice Solutions, Dr Bruce Baird of The Productive Dentist Academy, Dr Chris Kammer of the American Academy of Cosmetic Dentistry, Dr Bill Blatchford of Blatchford Solutions, and Gary Takacs, founder of Takacs Learning Center all point to one common recommendation: "This book is a must get, must read and must apply book if you want a thriving professional practice in today's economic climate." Marketing The Million Dollar Practice is not just book of how to's on marketing. Dr Williams takes you through his personal journey that led him to make the Big Decision to start over. He gives the reader the tools to do a mental makeover that allows a complete re-framing of what is important in life and how to negotiate that often frightening tightrope stretched between those canyon walls called failure and success. Do you need to rearrange your approach to marketing, tweak an already successful practice, or make a brand new start and create the practice of your dreams? This book is full of ideas; it can help any service business. Physicians, chiropractors, veterinarians, audiologists, spas and salons could all benefit from applying these new marketing methods. If you've ever heard of Guerrilla Marketing and want to see how it's implemented, you will want to read this book. Dr Williams is the only dentist who is a Certified Trainer in Guerrilla Marketing by Guerrilla Marketing's founder, Jay Conrad Levinson. This book includes 10 Guerrilla Marketing tactics for startup practices and his Seven Mountain Marketing Strategy. The centerpiece of Dr Williams' success is the New Patient Experience ( 93% case acceptance success). To understand how it is possible to average over $10,000 per day in production, day in and day out, as an individual practitioner, it is essential to understand the psychology of sales and marketing and why people make the decisions they do. If you are a person who wants to find answers through prayer, you will want to see how Dr. Williams and his wife, Sheila, received The Answer. Follow their spiritual journey into Africa and back. Climb the Seven Mountains of Marketing, Dr Williams own prescription for practice growth. See the view of how to run a successful business from 10,000 feet. Running a $5 million practice is not about doing all the work yourself. Dr Williams identifies the steps he took so that he could travel, take continuing education courses, do dental missions and family vacations. Learn the value of mentors and how to position yourself as a mentor to others. Finally, Dr Williams describes the Perfect Dental Storm; when it all came together and how you can also achieve a similar result. Years of being an understudy paid handsome dividends. The road to success is paved with stones collected over a lifetime of experiences. Dr Williams offers readers to take and use stones he has collected over four decades of practice. All of this would never have been possible without the inspiration and guidance of Dr Williams' main mentor, Dr Omer Reed of Phoenix, AZ. Dr Reed opens this book with his Forward that provides contextual congruity, defines how it all came to be and why this book is important. Reed says that "When the paradigm shifts, everyone starts at the beginning" and in the case of this generation, "Marketing has come a long way. The paradigm has shifted "
Get the practical information you need to add dental implants to your practice! Dr. Arun Garg, a leading dental implant educator, clinician, and researcher, uses a clear, succinct writing style to inform and guide you through the full scope of dental implantology. A patient-focused approach covers surgical templates and techniques, sterilization, pharmacology, bone biology, complications, and more. A robust appendix offers handy information including insurance codes, consent forms, surgical tray set-ups, and food recipes for patients recovering from surgery. A practical yet comprehensive approach covers all aspects of implant dentistry from patient history to post-operative care, with minimal use of jargon, in an easy-to-read format. Outstanding photos help you visualize and understand patient outcomes. An appendix on post-operative instructions includes a unique section on delicious yet recovery-specific recipes.
Help your patients look better and improve their self-esteem with this complete, user-friendly guide to all of the latest esthetic dentistry procedures that are in high demand. Thoroughly updated by the most renowned leaders in the field, the new third edition of Esthetic Dentistry: A Clinical Approach to Techniques and Materials offers clearly highlighted techniques in step-by-step fashion, with unmistakable delineation of armamentarium, for the treatment of esthetic problems. Hundreds of clinical tips are included throughout the book to help alert you to potential problems, variations on techniques, and other treatment considerations. Plus, an invaluable troubleshooting guide covers the different types of esthetic problems (such as size, discoloration, and spacing issues), potential solutions, and references to chapters where the specific problem is discussed in detail. With this expert reference in hand, you will have all you need to master the latest esthetic procedures that your patients want! Troubleshooting guide at the beginning of the book features tabled information containing a quick snapshot of the problem, the solution, and where in the text it can be found. Hundreds of clinical tips throughout the book alert you to potential problems, variations on techniques, and other treatment considerations. Short narratives utilize a user-friendly format that works as a dependable reference, as well as a quick, at-a-glance guide. Part 2: Principles of Esthetics provides a detailed discussion of the fundamentals of esthetics and its relevancy to dentistry. Part 3: Esthetic Materials and Techniques assists you in selecting the correct materials for a specific clinical situation. Part 4: Esthetics and Other Clinical Applications offers an overview of how esthetics relates to other clinical specialties including, periodontics, orthodontics, implants, oral surgery, pediatrics, occlusion, laser surgery, oral photography, CAD/CAM technology, dermatological pharmaceuticals, and plastic surgery. NEW! Extensively revised content incorporates extensive updates within 95% of the chapters. NEW! Chapter on CAD/CAM technology addresses the advantages and disadvantages of CAD/CAM technology, and gives brief overviews of the most popular systems on the market. NEW! Chapter on occlusion looks at the fundamental concepts of occlusion, including: temporomandibular joints and surrounding structures; uniform tooth contacts; coupled anterior teeth; phonetics; occlusal vertical dimension; and more. NEW! Chapter on dermatological pharmaceuticals inspects the underlying processes that cause facial aging, as well as botulinum toxin, facial fillers, and combination treatment. NEW! Completely revised chapter on dental marketing addresses both external and internal marketing, the classic 4Ps concept, electronic marketing, how to build a marketing program, and more. NEW! Chapter on eating disorders reviews anorexia nervosa, bulimia nervosa, and binge eating or eating disorders not otherwise specified, along with the oral manifestations of eating disorders and considerations when approaching a patient presenting with suspected symptoms of an eating disorder. NEW! Chapter on domestic violence addresses what domestic violence is, the dental assessment, the legal issues surrounding domestic violence and the dentist, and how to best talk to the patient who might be a victim. Completely updated art program features over 1,300 full color illustrations and photographs with esthetically and clinically accurate renderings to give you a clear picture of the intended outcome in key areas such as bleaching, tooth coloring, implants, and more.
Expand your skills in the rapidly growing field of laser dentistry! The new second edition of Principles and Practice of Laser Dentistry contains everything you need to know about the latest laser procedures across all areas of dentistry. With vivid clinical photos and easy-to-follow writing, Dr. Robert A. Convissar and his team of dental experts walk you through the most common uses of lasers in areas like: periodontics, periodontal surgery, oral pathology, implantology, fixed and removable prosthetics, cosmetic procedures, endodontics, operative dentistry, pediatrics, orthodontics, and oral and maxillofacial surgery. The book also covers topics such as the history of lasers in dentistry, laser research, the latest laser equipment, and how to go about incorporating lasers into your practice, so that you are fully equipped to use lasers successfully in your treatments. The latest evidence-based, authoritative information is written by experts from all areas of dentistry (periodontics, orthodontics, oral surgery, prosthodontics, implants, endodontics, and pediatric and general dentistry). Case studies reflect treatment planning and the use of lasers for a variety of pathologies. Detailed, full-color art program clearly illustrates preoperative, intraoperative, and postoperative procedures. Summary tables and boxes provide easy-to-read summaries of essential information. Clinical Tips and Caution boxes interspersed throughout the text highlight key clinical points. Glossary at the end of the book provides definitions of laser terminology. Chapter on Introducing Lasers into the Dental Practice provides guidelines for the investment into lasers. NEW! Updated content on regenerative laser periodontal therapy, lasers in implant dentistry, lasers in restorative dentistry, low-level lasers in dentistry, and laser dentistry research reflects the latest technology advancements in the field. NEW! More clinical photos, equipment photos, and conceptual illustrations offer a detailed look at how equipment is used and how procedures are completed.
Many patients who are otherwise ideal candidates for implant therapy lack sufficient alveolar bone to support dental implants. This book presents all facets of bone augmentation in preparation for implant placement, including techniques for harvesting bone from the ramus, the anterior mandible, and the tibia; the various types of bone-grafting materials and their indications; step-by-step procedures for grafting the maxillary sinus and anterior alveolar ridge and for subnasal elevation and augmentation; and guidelines for the use of adjuncts such as platelet-rich plasma to enhance healing and predictability. Practitioners of implant dentistry at all levels will learn much from this book.
Written by the foremost authority in the field, Dental Implants Prosthetics, 2nd Edition helps you advance your skills and understanding of implant prosthetics. Comprehensive coverage includes both simple and complicated clinical cases, with practical guidance on how to apply the latest research, diagnostic tools, treatment planning, implant designs, materials, and techniques to provide superior patient outcomes. Treatment supported by clinical evidence equips students with a more targeted evidence-based approach to patient procedures. NEW! Emphasis on treatment planning helps decrease the number of visits while providing effective, long-term results for the patient. NEW! Focus on the patient presentation offers the latest treatment options for bone harvesting, restoration and recovery. NEW! Original illustrations and photos highlight and clarify key clinical concepts and techniques.
For coverage of cutting-edge techniques and procedures, Dental Implants: The Art and Science is your "go to" reference! This edition includes 20 new chapters and coverage of the latest advances and research from leading dental implant experts. Topics range from the business of dental implants and risk management to new treatment techniques such as Teeth In A Day® and Teeth In An HourTM, the All-on-4 concept, Piezoelectric bone surgery, the new NobelActiveTM implant, the use of dental implants in children, and more. Over 1,100 full-color clinical photographs and illustrations bring concepts to life and provide step-by-step visuals for surgical and prosthetic techniques. If you’re looking for a comprehensive, up-to-date resource you can trust, Dental Implants is the book you need! Over 1,100 full-color clinical photographs and line drawings help to clarify important concepts and provide step-by-step guidance for specific techniques. All aspects of both business and patient care are covered, including risk management, patient selection and master planning, radiographic evaluation, surgical techniques, postoperative care, maintenance, and dental hygiene. Highly-regarded lead author Charles A. Babbush, DDS, MScD, is one of the leading dental implant surgeons in the world and a highly regarded educator, speaker, and author. Expert contributors from all over the world describe the latest advances in implantology and represent the forefront of research.
With more than 1,500 illustrations, this edition covers key topics including diagnosis and planning, basic implant surgery, advanced implant surgery, implant prosthodontics, and implant management. Also includes important information on observing and diagnosing patients.
Turn to this new third edition for consistent outcomes on even your most complex implant cases! World-renowned dental implantologist Carl E. Misch gives you expert advice and guidance on the various surgical approaches to placing implants in the revision of his best-selling classic. Over 1,000 full-color illustrations depict details of implants, related materials, and surgical procedures, while well-known contributors (Mohamed Sharawy, Martha Warren Bidez, Adriano Piatelli, and others) share a wealth of knowledge in their respective fields. This third edition provides an excellent opportunity for you to develop and refine your skills and experience more consistent, predictable clinical outcomes. Thorough explanations of the rationale for implants and their specific characteristics discuss why different options work better for different patients; the rationale behind implant materials and sizes; and the overall science of osteointegrated implants - providing a full understanding of how implants behave under certain circumstances and how to make the best choices for implant patients. Chapter on Diagnostic Imaging and Techniques focuses on the latest technology available to determine patient conditions, familiarizing you with recent advances and how they apply to treatment planning principles. Section on Treatment Planning discusses the rationales for implant placement, variables in implants and patient conditions, and the four degrees of jaw bone density, Dr. Misch's best-known criterion for successful implant placement. Prepares you for actual treatment by reviewing scientific fundamentals such as applied anatomy, biomechanical principles, current biomaterials, prevention and management of dental infections, and pharmacologic considerations. Surgical procedure chapters are of benefit to the implant surgeon and are critical to the restoring dentist who wants to better understand and appreciate surgical concepts. Over 1,000 full-color illustrations depict details of implants, related materials, and surgical procedures. Brand-new coverage includes: Key Implant Positions and Number, Ideal Implant Surgery, Extraction Socket and Barrie Membrane Bone Grafts, Sinus Pathology and Complications of Sinus Grafts, Immediate Loading for a Single Tooth, Partially Edentulous and Completely Edentulous Patient. Important updates include indications and contraindications for rationale of biomechanical treatment plans, layered approach to bone grafting, autograft block bone grafting, soft tissue surgery, and implant esthetics and maintenance. A new chapter on Tissue Engineering uses current information on platelet-rich plasma membranes and other elements of tissue engineering so you can take advantage of appropriate materials. Emphasis on evidence-based implant outcomes provides valuable information on which procedures have the greatest likelihood of success and lowest risk of complications.
Delivering WOW is a blueprint for running and growing a dental practice. Dr. Anissa Holmes was sick of working too much and earning too little, so she decided to do something about it. After years of learning and experimentation, she developed a simple, high-impact process to run and grow a dental practice that turned her office into a high-profit practice with over 50,000 raving Facebook fans and a reliable team she can trust to handle anything that comes their way. With this newly-updated and expanded version of a book that helped thousands of dentists build more profitable and enjoyable dental practices, Dr. Holmes walks dentists through building a winning team, maximizing profitability, and reliably growing patient numbers without having to waste time and money on expensive and ineffective advertising methods. If you’re tired of feeling guilty, stressed, and frustrated by your practice and want to build one that allows you to make more, work less, and have a meaningful impact in the world, Delivering WOW is the step-by-step plan for you!
Fundamentals of Implant Dentistry is a basic guide to foundational knowledge and skills and their application in clinical practice. More comprehensive than a procedural atlas and more accessible than a specialist reference, this text is an indispensable tool for dental students and clinicians beginning work with dental implants. Fundamentals of Implant Dentistry provides a concise yet comprehensive look at the basic background and science of implantology and includes practical, evidence‐based instruction on common procedures such as single implant crowns, bridges and overdentures. Well‐illustrated with clear line drawings and clinical photos, the book serves as the perfect introduction to this exciting area of dentistry.
This essential textbook presents the basics of dental statistics in an accessible way, combining explanation in non-technical language with key messages, practical examples, suggestions for further reading and exercises complete with detailed solutions. There is an emphasis on the principles and application of statistics without the use of algebra. The statistical material is strongly rooted in practical examples drawn from a wide range of journal articles representing both dental health care delivery and clinical dentistry. The perspective is international, with papers drawn from a variety of settings around the world. Many articles are recent and report contemporary developments in dental care. The intended audience includes dental students and practitioners, those engaged in dental research and other health care professionals. For students and tutors, it covers the undergraduate curriculum, and the exercises and solutions make it ideal for course use. For practitioners and researchers it provides the first principles of study design, accessing the dental literature, and the preparation and publication of original dental research.
Dental caries, periodontitis, tooth loss, and bone resorption are considered prevalent health problems that have direct affect on the quality of life. While, advances in stem cell biology and biotechnology have sparked hope for devastating maladies, such as diabetes, cardiovascular diseases, etc., it also provides a strategy of regenerative therapy for dental tissues. From the prospective of tissue engineering, it is of utmost importance to understand and emulate the complex cell interactions that make up a tissue or organ. Unlike other tissues in the body, dental tissues are unique in their development, function, and even in their maintenance throughout life. The harmonized stimulations of biology and mechanical regulators to promote cellular activities have matured our understanding of the value of regenerative therapy of dental tissue versus the reparative treatment. In this book, we review the current knowledge available to regenerate alveolar bone, periodontal structure, and pulp/dentin complex. The book provides researchers with detailed information about development and functional characteristics of the dental unit with detailed protocols covering a comprehensive range of various approaches to engineer dental tissues: to use isolated cells or cell substitutes as cellular replacement, to use acellular biomaterials capable of inducing tissue regeneration, and/or to use a combination of cells, biomaterial and growth factors. We are well aware, with the concept changes in the field toward in-vitro biomimetics of in-vivo tissue development. The theoretical frame work integrating these concepts of developmental biology and developmental engineering is yet to be emphasized and implemented. Until this happens, we consider this book of regenerative dentistry as a call for scientists to achieve, researchers to innovate, practitioners to apply, and students to learn the art and science of regenerative therapy in dentistry. Table of Contents: Introduction to Regenerative Dentistry / Tissue Engineering Alveolar Bone / Tissue Engineering of the Periodontal Tissues / Dynamics for Pulp-Dentin Tissue Engineering in Operative Dentistry
What defines the most successful dental practices? They plan, prepare and market effectively. This ebook delivers six secrets to more patients and higher profits that will enable you, as the dentist and business leader, to emulate 6 successful strategies employed by the most successful dentists in America. Learn how to assess your community and practice demographics to find out what new expertise you need to flourish locally. Learn the importance of developing your personal brand in today's world. Learn tactics for building your reputation and developing profitable niche services. Learn what to evaluate when you competitively set your fees. Learn what modes of marketing are especially effective for dentists as we begin year 2014.

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