Mastering Chinese is a modern, engaging, highly illustrated course in Mandarin Chinese, teaching conversational skills, good pronunciation and the beginnings of reading and writing the intriguing Chinese script. Based on the author's 10 years of experience teaching Chinese in the UK and in China, this carefully structured and well-paced course will soon give you the confidence to communicate well in Chinese in both social and business settings. - Designed for complete beginners, with a wealth of interactive practice to build your confidence. - Teaches Mandarin Chinese which is spoken by over one billion people, and is the official language of mainland China, Taiwan and Singapore. - Suitable for study at home or in the classroom - learn at your own pace with this friendly, fun and fascinating introduction. - Covers a variety of everyday situations you will encounter in China, on holiday or travelling for business. - Full of cultural insights to help you understand the customs and practices of modern China. Additional material is available to accompany this book at www.palgrave.com/modernlanguages/xiang This product is the book only. Mastering Chinese is also available in a complete pack with 2 CDs (ask for ISBN 978-0-230-20055-5). The CDs can be purchased separately (ISBN 978-0-230-20054-8).
An exciting and comprehensive course for learners with little or no previous knowledge of the language who want to understand, speak and read Arabic confidently. The authors have a friendly, accessible style which has made this book a long-standing bestseller. The course is suitable for self-study or classroom use and teaches Modern Standard Arabic which is the universal language of the Arab world and understood by all Arabic speakers. The book focuses on learning the script right from the start and covers a useful variety of situations you will encounter in Arab countries. Also available with CDs.
The third edition of this leading text provides a comprehensive guide to literary study. Emphasis has been placed on contextualizing literature and this updated version takes these changes into account by incorporating more material on historical and cultural contexts as well as in-depth discussions on novels, drama and poetry.
Mastering Arabic Script: A Guide to Handwriting teaches Arabic handwriting in the form universally used by adult native speakers (riq'a) and compares it with naskh, the usual printed form. There are three parts to the book covering: the basic letter shapes, combinations of letters and an additional extended writing section. Clear examples, a wealth of practice material, insider tips from a leading expert, and lively activities and photos make the book easy to follow and enjoyable to work through. The book can be used to supplement the popular Mastering Arabic course or independently from it.
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
A text for the GCSE syllabus, which attempts to provide a comprehensive coverage. Intended for classroom and individual use, it includes guidance on exam preparation and offers some specimen answers and examples from A-level for comparison.
With the rise of the internet and new communication technologies, language learning has moved beyond the classroom walls. This volume presents a range of important studies on innovative ways for learning languages outside the classroom. Chapters discuss MOOCs in the UK, Belgium, China, and Italy for studying a range of languages, research on new apps, flipped classroom modes, and approaches to informal learning in a range of international settings. In these ways, the volume offers a significant contribution to our understanding of how learning beyond the language classroom will transform language education in the decades to come.
What can the United States learn from other militaries about how better to prepare for full-spectrum operations and deployments? The authors examine the militaries of China, France, the UK, India, and Israel to (1) identify different approaches to readiness, adaptability, and operational issues and (2) assess the ways in which units are trained both for specific and general deployments and for train, advise, and assist missions.
Based on ethnographic and policy data collected over a ten-year span at a university in the People’s Republic of China, this book analyses the history of English Language Teaching (ELT) polices in Chinese higher education. The book uses the university as a lens in which to investigate the creative imaginations and divergent (re)appropriations of teaching methods, learning materials, and language use in the Chinese ELT context. Book chapters move beyond mere descriptions of tensions and point to the local understandings and practices of English teachers (both local and foreign) and students. Working together, these teachers and students are constantly articulating new social and political conditions and meanings outside and inside given discourses and traditions of ELT. The book’s main argument is that these multiple stakeholders must be given a more prominent role in shaping policy and curriculum at universities and other English language contexts around the world.
This is a comprehensive, self-study workbook for learning Japanese characters. Mastering Japanese Kanji can help you greatly reduce the time and effort involved in learning to read Japanese and write Japanese. It does so by introducing a method that is both effective and easy to use in memorizing the meanings and pronunciations of Kanji—the array of characters that are used in the Japanese language to symbolize everything from abstract ideas to concrete nouns. Learning any of the kanji is a two step process, requiring that you remember both the visual aspect of a character (so you can recognize it when you see it) and the aural aspect (so you will know how to say and, thus, read it). The method employed by Mastering Japanese Kanji will show you how to tackle both of these aspects from the outset, and by so doing enable you to immediately get down to the practical (and fun!) business of recognizing and reading kanji on everything from street signs to newspapers. By the time you finish this book, in fact you will be able to boast of a Japanese vocabulary numbering in the thousands of words. Key features: Downloadable audio helps to reinforce the written material Teaches the 200 most common kanji and the hundreds of compounds that use include them. Unique, specially–designed drawings and entertaining stories help you learn more quickly. Sample sentences, along with common words and compounds, expand your vocabulary by showing each kanji used in context. Stroke–order diagrams show the correct way to write each chapter. Chapter and cumulative review exercises help ensure master of what you've learned. Complete indexes show Japanese readings and English meanings for all Kanji. Contents of the downloadable audio: Stroke order animations for all 200 kanji characters. Native speaker audio recordings of all: Kanji characters. Common words and compounds. Sample sentences.
This user–friendly book is aimed at helping students of Mandarin Chinese learn and remember Chinese characters. At last—there is a truly effective and enjoyable way to learn Chinese characters! This book helps students to learn and remember both the meanings and the pronunciations of over 800 characters. This otherwise daunting task is made easier by the use of techniques based on the psychology of learning and memory. key principles include the use of visual imagery, the visualization of short "stories," and the systematic building up of more complicated characters from basic building blocks. Although Learning Chinese Characters is primarily a book for serious learners of Mandarin Chinese, it can be used by anyone with an interest in Chinese characters, without any prior knowledge of Chinese. It can be used alongside (or after, or even before) a course in the Chinese language. All characters are simplified (as in mainland China) but traditional characters are also given, when available. Key features: Specially designed pictures and stories are used in a structured way to make the learning process more enjoyable and effective, reducing the need for rote learning to the absolute minimum. The emphasis throughout is on learning and remembering the meanings and pronunciations of the characters. Tips are also included on learning techniques and how to avoid common problems. Characters are introduced in a logical sequence, which also gives priority to learning the most common characters first. Modern simplified characters are used, with pronunciations given in pinyin. Key information is given for each character, including radical, stroke–count, traditional form, compounds, and guidance on writing the character. This is a practical guide with a clear, concise and appealing layout, and it is well–indexed with easy look–up methods. The 800 Chinese characters and 1,033 compounds specified for the original HSK Level A proficiency test are covered.
Written primarily for AS and A-Level English courses, but of interest to university students on related courses, this book is designed to make an intuitive understanding of language explicit. By focusing on language use in different contexts, it encourages an investigative and interpretative approach.
Now in its fifth edition, Academic Writing helps international students succeed in writing essays and reports for their English-language academic courses. Thoroughly revised and updated, it is designed to let teachers and students easily find the topics they need, both in the classroom and for self-study. The book consists of five parts: The Writing Process Elements of Writing Language Issues Vocabulary for Writing Writing Models The first part explains and practises every stage of essay writing, from choosing the best sources, reading and note-making, through to referencing and proofreading. The four remaining parts, organised alphabetically, can be taught in conjunction with the first part or used on a remedial basis. A progress check at the end of each part allows students to assess their learning. All units are fully cross-referenced, and a complete set of answers to the practice exercises is included. New topics in this edition include Writing in Groups, Written British and American English, and Writing Letters and Emails. In addition, the new interactive website has a full set of teaching notes as well as more challenging exercises, revision material and links to other sources. Additional features of the book include: Models provided for writing tasks such as case studies and essays Use of authentic academic texts from a wide range of disciplines Designed for self-study as well as classroom use Useful at both undergraduate and postgraduate level Glossary to explain technical terms, plus index Written to deal with the specific language issues faced by international students, this practical, user-friendly book is an invaluable guide to academic writing in English.
Learn Arabic in just 15 minutes a day with this revolutionary language learning system, now with an accompanying free app that is available in the App Store and Google Play. Practicing your language skills is quick, easy, and fun with 15-Minute Arabic. There's no homework. Instead, use the visual guide and the free app to test yourself as you learn. Perfect your pronunciation by listening to native speakers, and learn from real-life examples that cover every holiday and business situation. Each full-color course book has themed chapters and common everyday scenarios, a menu guide, and translation dictionaries. Whether you're just starting to learn Arabic or you want to brush up, there's no easier way to learn.
This book offers historical, philosophical, and sociocultural perspectives on Chinese language education for speakers of other languages with a special focus on Chinese language education in the United States. It provides a comprehensive, cross-disciplinary look at changes in CFL/CSL education over time in China and the U.S. and the philosophical, political and sociocultural influences that led to these changes. The essays address a wide array of topics related to Chinese language education, including: A historical overview of the field Theories that apply to CFL/CSL learning Policies and initiatives for CFL/CSL by the Chinese and U.S. governments Medium of instruction Curriculum and instruction for CFL/CSL learners at K-12 and college levels Technology for CFL/CSL education Chinese language learning for heritage learners CFL in study abroad contexts CFL teacher education and training This work is essential reading for scholars and students interested in gaining a greater understanding of Chinese language education in the two countries and around the world.
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Linguists and lawyers from a range of countries and legal systems explore the language of the law and its participants, beginning with the role of the forensic linguist in legal proceedings, either as expert witness or in legal language reform. Subsequent chapters analyze different aspects of language and interaction in the chain of events from a police emergency call through the police interview context and into the courtroom, as well as appeal court and alternative routes to justice. A broad-based, coherent introduction to the discourse of language and law.
This is a beginning-level course in spoken Chinese that employs a revolutionary new method designed to have you quickly speaking and comprehending Mandarin Chinese. Along with its sister book Basic Written Chinese and their accompanying workbooks, Basic Spoken Chinese offers a complete introductory course to the Chinese language. As a native English speaker, working hard to learn Chinese is not enough; you have to work smart to learn this very different language efficiently. An accompanying MP3 audio CD and a separate DVD with video software reinforce the material introduced in the book. No matter why you've chosen to learn Chinese—for business, travel, cultural studies or another goal—the Basic Chinese approach of two separate but integrated tracks in spoken and written Chinese will help you learn this language most efficiently and successfully. Detailed explanations in English of Chinese pronunciation, grammar, usage, culture, society, and recommended learning approaches. A digital Instructor's Guide is available electronically. A written Character Transcript (Simplified and Traditional) is available electronically. The MP3 audio CD and software CDs feature: 40 videos with dozens of native speakers filmed on location in mainland China, Hong Kong, Macao, Taiwan, Singapore, and Malaysia. 6 hours of native-speaker audio, including all of the book's conversations. Build up sections, new words, and pronunciation exercises. Available separately, Basic Spoken Chinese Practice Essentials is the companion workbook for Basic Spoken Chinese. This practical guide includes a broad range of drills and exercises designed to enhance your proficiency in speaking and comprehending dramatically. While intended for use with the companion textbook, it can be used together with any Chinese textbook or teaching program to hone your Chinese language skills.
This is an excellent, user–friendly book for learning the Chinese language. Yi Ren has taught thousands of Americans to speak Chinese fluently. Now, she and co-author Xiayuan Liang share their secrets for fast mastery of Mandarin Chinese with you. China has 1.3 billion people and due to initiatives to phase out regional dialects in favor of Mandarin Chinese, nearly all of them can communicate in Mandarin. Don't let yourself be intimidated by this rewarding language. Although it is true that mastery of the Chinese language takes time, Mandarin Chinese actually has simpler grammar than English and there are no conjugations—meaning anyone can learn a few important phrases in no time. Chock full of extra hints and tips drawn from the authors' many years of experience teaching Mandarin Chinese in adult evening classes, Chinese for Beginners focuses on realistic situations you'll encounter when you meet people in China. New words are explained in terms of how you'll actually use them to communicate with new friends. The downloadable audio is another great way to learn Chinese and lets you listen and repeat and remember the sentences with ease, and will help you soon declare with pride, "I can say that in Chinese!" Chinese for Beginners includes: Lighthearted approaches that bring Chinese to life in a down-to-earth fashion. Real-life dialogues and situations to help you converse with confidence . An "Extend Your Vocabulary" feature in each chapter helps you to remember and understand more words that you'd think possible . Native-speaker audio recordings teach you to pronounce Chinese tones accurately. Answer Keys help you keep track of your learning process . Interesting notes, idioms, sayings, photos, poems, and insider tips about China's culture, special places, and everyday life add to the adventure. This user-friendly guide to learning the basics will work for anyone who wants to speak and understand Chinese for business, for pleasure, or for travel—and who wants to enjoy the process of learning a new language while they're at it!

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