The success of a photograph depends on more than it subject. For big impact, the photographer must finesse every visual element at their disposal to communicate with the viewer. In the right hands, lines (horizontal, vertical, diagonal, curving, radiating, and converging) draw viewers’ eyes through the frame in a predictable manner. Color creates a dynamic rhythm or a balance. Depth of field (the area of sharp focus in the image) tells the viewer what is important in the image—where it is that the eye should settle. Of course, even the positioning of the various elements in the scene (the subject, image color, points of strong tonal contrast, and more) help to establish impact. In this book, Chen describes the compositional “rules” artists have used for centuries to create high-impact work. With each discussion, images are presented that clearly show how the design strategy was used and how it strengthened the photograph
Citing examples gleaned from a study of history - the Ancient Greeks' Golden Rule; Fibonacci's mathematical ratio; and the principles known as the Gestalt theory - professional photographer and author Richard Garvey-Williams analyses the concepts, rules a
Mastering Composition with Your Digital SLR is a master class in creative composition techniques. With step-by-step workshops on portraits and people shots, landscapes and action, action images and specialized techniques, this book shows photographers how to think about the creative aspects of pushing the shutter. Stunning examples and detailed workshops focus on in-camera techniques, along with information on using software. For photographers who are ready to move beyond the manual, here is the book that reveals how to improve visual instinct and maximize creative potential.
A series of practical composition projects and accompanying exercises applied to the botanical arts designed to increase awareness and solutions to common design problems for Botanical illustrators.
Learn to take photos like a professional with Tom Ang's masterclass In Digital Photography Masterclass, 2nd Edition, Tom Ang provides a one-on-one guide to every aspect of digital photography. Improve your skills, develop your eye and take control of your camera. Learn to take better pictures and be a better photographer by finding out how to imagine the results you want before achieving them. Fully updated to include all the latest equipment and software, discover how to master the complexities of lighting, composition and timing. Enhance your pictures with image manipulation and expanded lessons on post-production. Then start to specialise in whatever interests you, from sport to portrait, following Tom's tips on taking photos in a variety of genres. With Tom Ang's clear tutorials, practical assignments, step-by-step projects and inspirational examples in Digital Photography Masterclass, 2nd Edition you'll soon be picture perfect every time.
In photography, every decision, creative and technical, rides on achieving a good exposure. When shooting portraits or products, landscapes or architecture, we must control our camera’s settings to ensure that just the right amount of light is allowed into the camera. When we strike the right balance in our exposure, we have a full range of tones, from pure white to deep blacks. We have rich visual detail. We have a sense of dimension. The colors and tones and contrast in our images weave the visual story of our subject and scene in a way that visually computes. As a result, we see just the image we strove to create, rendered perfectly in a way that satisfies our creative vision. In this book, Mark Chen shows you how to take full control over the science of exposure, providing you with the foundational skill-set you need to maximize your artistic vision.
50 Principles of Composition in Photography will reveal how to capture more creative, imaginative and inspired photographs using both film and digital photography. With Klaus Bohn's clear and practical guidelines you will discover how to heighten your visual acuity and take more artistic, appealing and captivating images.These principles of composition have been gained from a lifetime of learning and thousands of dollars spent in attending private courses given by the world's top professional photographers including: Joe Zeltzman, Monte Zucker, Donald Jack, Rocky Gunn, Yousuf Karsh, Arnold Newman, and many more.Learn the techniques to distinguish yourself from the photographers who simply take snapshots. Acquire the skills to give form and balance to your photographs by combining the elements harmoniously in order to see a subject in the strongest way. This book is sure to become a valued resource in your personal library, to be consulted and relied upon for many years to come.Klaus Bohn is a Professional Photographer with a Masters of Photographic Arts. He has been teaching the art of photography since 1984 to amateurs and professionals alike. Klaus has been commissioned to photograph many notable people over the years, a few of whom include: Her Majesty Queen Elizabeth II, former Canadian Prime Minister Brian Mulroney, Norman Vincent Peale, Art Linkletter, Anne Murray, author of the best selling "Chicken Soup for the Soul" books Mark Victor Hansen, NHL All-Star of the Calgary Flames Theoren Fleury, and World Class Cyclist Roland Green."Just for a little while, let Klaus be your mentor. His struggling for creativity is revealing, is so evident. Reach out to grab it. Resolve to integrate this highly saleable touch of class into your daily output."Jack Curtis, author, "Wedding Portaits and Photography World""I was so impressed with what Klaus had to say that I had to restrain myself."Paul Castle, author, "Promoting Portraits""Klaus has been quite successful... and both he and his Photography must be given better than average marks. What follows are epitomized abstractions of some of Klaus' comments on how he operates, and I feel they could be of practical value to you."D. H. Moore, author, "The Practice of Modern Photography"
Alain Briot states that, "The personality of the photographer must be present in the image for an artistic photograph to have value." And in this book he sets out to teach the things that are essential in achieving this goal. Following his successful first book, Mastering Landscape Photography, Briot goes beyond the conventional rules of composition and takes on a fresh, new approach to teaching the art of photography. Based upon his personal experiences as an artist, teacher, and photographer, he opens new doors to the reader-doors leading to new ways of seeing and composing images. Briot approaches fine art photography as being a combination of art and technique. In this new book he addresses both of these by presenting artistic and technical information. On the artistic side, Briot introduces artistic concepts that have been rarely, if ever, associated with photography. On the technical side, he presents numerous tools that can help you learn how to create better photographs and provides technical solutions to common photographic problems. The author practices photography as a fine art. What matters most to him is how photography can be used to express feelings and emotions. For Briot, a good photograph must be both artistically inspired and technically excellent. To have just one of these two elements is not enough for a fine art photograph to be successful. Topics include: - How to compose with color, with black and white, and with light - Why you need to consider your audience while composing a photograph - Recreate the emotions you felt when you captured your photographs - How the elements of color-hue, contrast, and saturation-work in your images - How to control the elements that have a visual effect in your photographs - How to draw upon your personal way of seeing and then share your vision - How to diagnose image maladies and apply the proper remedies - How to define a color palette for a specific photograph - How to use compositional elements to develop a personal style Forweword by Tony Sweet
Interactive Composition empowers readers with all of the practical skills and insights they need to compose and perform electronic popular music in a variety of popular styles. The book begins by introducing all of the tools involved in creating interactive compositions through the software Ableton Live and Max for Live. The following chapters then put the tools to use by both describing particular musical styles and also teaching readers how to compose and perform within these styles using the software. As readers progresses through the book, they will learn to use the software to facilitate their own unique compositional objectives. This book takes readers through all of the steps in designing interactive music compositions. It is geared toward both beginners as well as intermediate and advanced readers, and so readers with even little experience working with digital audio software will quickly learn how to design powerful systems that facilitate their unique compositional ideas. A particular feature of this book is that it discusses the historical context of several electronic music styles used by DJs, electronic musicians, and other artists, and then describes, using software, the technical process used in the composition and performance of these styles. Each chapter leads readers to create an original composition in a given style and also discusses the techniques that can be used to perform the piece in an idiomatic fashion.
Meet some of the finest 2D and 3D artists working in the industry today and discover how they create some of the most innovative digital art in the world. More than a gallery book or a coffee table book- Digital Art Masters Volume 5 includes over 50 artists and 900 unique and stunning 2D and 3D digital art. Beyond the breath taking images is a breakdown of the techniques, challenges and tricks the artists employed while creating stunning imagery. This volume, much like the previous volumes is not your standard coffee table book nor is it our usual how-to-book. New to this volume will be 5 artist video tutorials. Five artists will specifically detail an aspect of their gallery image from start to finish, offering further technique driven insight and expertise offering 2 1⁄2 hours of additional inspiration. With a click of a mouse, artists willbe able to apply the leading techniques to their own work with access to additional video tutorials, source files, textures and digital brushes at the companion website: http://www.focalpress.com/digital-art-masters/index.html.
There’s nothing more important to the future of your artwork than to educate and nurture the unique talent you were born to share with the world. The Canon of Design represents artistic integrity, and enables you to leave your mark on this earth as one of the most talented visual communicators ever known. Learn the language of design to stand with the great masters and reflect the beauty prominently found in nature. This field manual is written to you, for you, and will help shorten your journey to achieving artistic excellence!
This book contains papers presented at the 5th Atlantic Web Intelligence Conference, AWIC’2007, held in Fontainbleau, France, in June 2007, and organized by Esigetel, Technical University of Lodz, and Polish Academy of Sciences. It includes reports from the front of diverse fields of the Web, including application of artificial intelligence, design, information retrieval and interpretation, user profiling, security, and engineering.
Aimed at beginners, Foundation Course: Black & White Photography is part of a structured series of tutorials that explain the basic skills and techniques of photography in relation to a specific subject area. Written by experts, each book is divided into six main sections: Basics, Lessons, Revision, Project, Analysis and Progress. This chapter explains the concept of photography in a concise, easy-to-follow manner. There's information on the types of camera, lenses, tripods, filters and other useful accessories; the basics of exposure, metering, aperture and shutter speed, ISO, dynamic range, histograms, exposure compensation and using filters. There's also information on colour and composition, including the effects of light, the effects of colour on the perception of a photograph, plus how this changes when shooting black and white.
"Prentice Hall's One-Day MBA in Marketing provides a comprehensive guide to marketing, written in a style that is easily understood, succinct and highly applicable to the business setting." "This "soup-to-nuts" volume covers marketing basics, including product and company awareness, knowledge about current and potential audiences, the importance and elements of developing a brand, building marketing plans, writing budgets, and understanding the full marketing gestalt." "You'll also learn about what is and isn't good copywriting and design, and review the basic principles of each. Pick up tips on working with an advertising agency and how to get the most for your marketing dollars. Learn the steps of a successful product launch and how to approach, enter and conquer your chosen market segment." "This volume also provides insights on public relations and sales and offers ideas on ancillary marketing and advertising channels to help you make the most of the opportunities available to you."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
There’s nothing more important to the future of your artwork than to educate and nurture the unique talent you were born to share with the world. The Canon of Design represents artistic integrity, and enables you to leave your mark on this earth as one of the most talented visual communicators ever known. Learn the language of design to stand with the great masters and reflect the beauty prominently found in nature. This field manual is written to you, for you, and will help shorten your journey to achieving artistic excellence!

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