Music and sport are both highly significant cultural forms, yet the substantial and longstanding connections between the two have largely been overlooked. Sporting Sounds addresses this oversight in an intriguing and innovative collection of essays. With contributions from leading international psychologists, sociologists, historians, musicologists and specialists in sports and cultural studies, the book illuminates our understanding of the vital part music has played in the performance, reception and commodification of sport. It explores a fascinating range of topics and case studies, including: The use of music to enhance sporting performance Professional applications of music in sport Sporting anthems as historical commemorations Music at the Olympics Supporter rock music in Swedish sport Caribbean cricket and calypso music From local fan cultures to international mega-events, music and sport are inextricably entwined. Sporting Sounds is a stimulating and illuminating read for anybody with an interest in either of these cultural forms.
Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.
From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines that stakeholder and its relationships with sports events, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement (such as sustainability and legacy). No other book takes such a broad view of sports event management, surveying key theory, current research, best practice, and moral and ethical considerations in one volume. With contributions from leading sport and event scholars from around the world, the Routledge Handbook of Sports Event Management is essential reading for any advanced student, researcher or professional with an interest in sport management, sport development, sport policy or events.
This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book invites readers to discover ongoing developments and recent trends in fields like heritage and museum management; sports tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in tourism management, practitioners and policymakers alike. The book was edited in collaboration with the International Association of Cultural and Digital Tourism - IACuDiT - and includes the proceedings of the First International Conference on Cultural and Digital Tourism.
Sport is frequently considered to be an aspect of popular culture that is, or should be, untainted by the political. However, there is a broad consensus among academics that sport is often at the heart of the political and the political is often central to sport. From the 1936 Olympic Games in Nazi Germany to the civil unrest that preceded the 2014 World Cup in Brazil, sport and politics have remained symbiotic bedfellows. The Routledge Handbook of Sport and Politics goes further than any other book in surveying the complex, embedded relationships between sport and politics. With sections addressing ideologies, nation and statehood, corporate politics, political activism, social justice, and the politics of sports events, it introduces the conceptual foundations that underpin our understanding of the sport-politics nexus and examines emergent issues in this field of study. Including in-depth case studies from North America, South America, Europe, the Middle East, Africa and Asia, this is an essential reference for anybody with an interest in the social scientific study of sport.
With in-depth interviews from both heavyweight sponsors and newcomers, Schaaf offers a fascinating inside view of how promoting products and services through sports sponsorship has become one of the largest industries in the world.
Beyond C. L. R. James brings together essays analyzing the intercon¬nections among race, ethnicity, and sport. Published in memory of C. L. R. James, the revolutionary sociologist and writer from Trinidad who penned the famous autobiographical account of cricket titled Beyond a Boundary, this collection of essays, many of which originated at the 2010 conference on race and ethnicity in sport at the University of West Indies, Cave Hill in Barbados, cover everything from Aborigines in sport and cricket and minstrel shows in Australia to Zulu stick fighting and football and racism in northern Ireland. The essays, divided into four sections that include introductory comments by each editor, are written by some of the more well-known sport historians in the world and characterized by a focus on the role of culture and sport in society in the context of both political economies and the state as well as colonial and postcolonial struggles. Included also are discussions on how sport at once brings people together, shapes the identities of its participants, and reflects the continuing search for social justice.
Written by one of the leading international authorities on the sociology of race and sport, this is the first book to address sport's role in 'the making of race', the place of sport within black diasporic struggles for freedom and equality, and the contested location of sport in relation to the politics of recognition within contemporary multicultural societies. Race, Sport and Politics shows how, during the first decades of the twentieth century, the idea of 'the natural black athlete' was invented in order to make sense of and curtail the political impact and cultural achievements of black sportswomen and men. More recently, 'the black athlete' as sign has become a highly commodified object within contemporary hyper-commercialized sports-media culture thus limiting the transformative potential of critically conscious black athleticism to re-imagine what it means to be both black and human in the twenty-first century. Race, Sport and Politics will be of interest to students and scholars in sociology of culture and sport, the sociology of race and diaspora studies, postcolonial theory, cultural theory and cultural studies.
Recreational Sport provides readers with a foundation in the concepts of recreational sport. Based on current research and offering real-world applications, it will help readers understand how to design, deliver, and manage recreational sport programs no matter what setting they find themselves in.
Written by a former Olympic consultant, this authoritative book examines youth sports in America today, from the organizations and companies that dominate organized youth sports to high-profile controversies ranging from burnout and out-of-control parents to the health risks of youth football. • Examines negative influences of youth sports on families, from financial sacrifice to parental misbehavior • Discusses the benefits of playing on an organized team • Provides a historical overview of youth sports in the United States • Contains a list of resources for further study • Includes contact information on important sports-related organizations
How do people come to need products they never even knew they wanted? How, for example, did indigenous Zimbabweans of the 1940s begin to believe that they required Lifebuoy soap? Offering a glimpse into the intimate workings of modern colonialism and global capitalism, Timothy Burke takes up these questions in Lifebuoy Men, Lux Women, a study of post-World War II commodity culture in Zimbabwe. With particular attention to cosmetic products and the contrast between colonial and pre-colonial ideas of cleanliness, Burke examines the role played by commodity culture, changing patterns of consumption, and the spread of advertising in the making of modern Zimbabwe. His work combines history, anthropology, and political economy to show how the development of commodification in the region relates to the social history of hygiene. Within this framework, and drawing on a wide variety of historical sources, Burke explores dense interactions between commodity culture and embodied aspects of race, gender, sexuality, domesticity, health, and aesthetics in a colonial society. Rather than viewing the production of needs simply as an imposition from above, Lifebuoy Men, Lux Women shows what heterogeneous and complex processes, involving the aims and histories of both colonizers and colonized, produced these changes in Zimbabwean society. Integrating political economy, cultural studies, and a wide range of the social sciences, Lifebuoy Men, Lux Women will find readers among scholars of colonialism, African history, and ethnography as well those for whom the problem of commodification is a significant theoretical issue.
This book offers a distinctive introduction to understanding the position of sport in consumer society. Drawing on recent developments in sociological theory and research, particularly in relation to debates about culture and consumption, the book examines how sport - as both recreational practice and commercial spectacle - has become more central to the capitalist 'economies of signs and space'. Containing up-to-date research findings and identifying key issues in the study and politics of sport in consumer culture, this is essential reading for all students seeking to broaden their understanding of sport in society.
Globalization, economic development and changes in social environments have put the relationships between work, leisure, social structure and quality of life under the spotlight. Profound transformations in the nature and organization of work are occurring, with potentially far-reaching social and economic consequences. Increasingly, organizations demand greater flexibility from their workforces and are introducing new technologies and practices in response to global competitive pressures. At the same time many employees are experiencing long working hours, increasing workloads and job insecurity, along with the challenge of balancing work and domestic responsibilities. These changes threaten long-term gain in leisure time while, simultaneously, the leisure environment is also changing radically, as we see increasing commercialization and professionalization of leisure services and experiences, the influence of the Internet, the rise of gambling and the decline of community-based activity. Exploring all of these issues, this book brings together specially commissioned chapters from international experts in a wide range of disciplines concerned with work, leisure and well-being. Each author takes stock of the current position, identifies core practical and theoretical issues and discusses possible future trends in order to provide an invaluable resource for all policy-makers, educators, employers and researchers in the field.
Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: • explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them • shows how and when the sports industry needs PR experts • explores the connection between strategy and communication, as they apply to sport and PR • teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.
Insider and outsider narratives on the essence of modern “extreme” sports.
Sex, gender and sexuality have played an important role in shaping the culture of surfing and are central themes in the study of sport and movement cultures. Rooted in a rich precolonial history, surfing has undergone a modern transformation shaped by visual culture, commodification, sportization, mediatization and globalization, arguably all linked to sex, gender and sexuality. Using the physical culture of surfing as its focus, this international collection discusses the complex relationships between surfing, sex/es, gender/s and sexuality/ies. This book crosses new theoretical, empirical and methodological boundaries by exploring themes and issues such as indigenous histories, exploitation, the marginalized, race, ethnicity, disability, counter cultures, transgressions and queering. Offering original insights into surfing’s symbolism, postcolonialism, patriocolonial whiteness and heteronormativity, its chapters are connected by a collective aspiration to document sex/es, gender/s and sexuality/ies as they are shaped by surfing and, importantly, as they re-shape the many, possibly previously unknown, worlds of surfing. Surfing, Sex, Genders and Sexualities is fascinating reading for anybody with an interest in the sociology of sport or gender and sexuality studies.
This innovative and timely volume moves beyond existing operational and pragmatic approaches to events studies by exploring sports events as social, cultural, political and mediatised phenomena. As the study of this area is developing there is now a need for critical and theoretically informed debate regarding conceptualisation, significance and roles. This edited collection explores the core themes of consumption, media technologies, representation, identities and culture to offer new insight into how sports events contribute to generation of individual and shared meaning over personal, community and national identities as well as the associated issues of conflict, resistance and power. Chapters promote a critical (re)evaluation of emerging empirical research from a diverse range of sports events and locations from the international to local level. A multi-disciplinary approach is taken with contributions from areas including sports studies, media studies, sociology, cultural studies, communications, politics, tourism and gender studies. Written by leading academics in the area, this thorough exploration of the contested relationship between sports events, society and culture will be of interest to students, academics and researchers in Events, Sport, Tourism and Sociology.
Based on ethnographic research in Seoul and Los Angeles, Transnational Sport tells how sports shape experiences of global Koreanness, and how those experiences are affected by national cultures. Rachael Miyung Joo focuses on superstar Korean athletes and sporting events produced for global media consumption. She explains how Korean athletes who achieve success on the world stage represent a powerful, globalized Korea. Celebrity Korean women athletes are most visible in the Ladies Professional Golf Association. In the media, young Korean golfers are represented as daughters to be protected within the patriarchal Korean family and as hypersexualized Asian women with especially marketable images. Meanwhile, the hard-muscled bodies of male athletes, such as Korean baseball and soccer players, symbolize Korean masculine dominance in the global capitalist arena. Turning from particular athletes to an outsized event, Joo discusses the Korea-Japan 2002 FIFA World Cup, a watershed moment in recent Korean history. Joo was in Seoul during June, 2002, one of thousands of fans filling the city's streets in collective excitement. New ideas of global Koreanness coalesced around the event. Women and youth assumed newly prominent roles in Korean culture and new models of public culture emerged as thousands of individuals were joined by a shared purpose.

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