The Beijing 2008 Olympic ceremonies were spectacular performances and technological accomplishments by the People’s Republic of China. However, the audience in Beijing was only the most overt element of a global audience receiving the message of the Games. For this global audience, the Beijing performances were a harbinger of wider regional and international ambitions; a message of intent that pointed to a larger Chinese plan to a degree not seen since the Ming dynasty. New Chinese ambitions embrace both soft power and hard power. The actor in this political drama of international scope is the Chinese state and its political ambitions on the world stage. The Beijing Olympics can be seen as its opening act, and the audience as global. Rather than the kind of "morality" play that is typically used in China to educate the people in politics, this new production – a production on many levels – was one aimed at audiences all around the world, and one that was a calculated expression of realpolitik. This book was previously published as a special issue of the International Journal of the History of Sport.
The premise of The Asian Games: Modern Metaphor for ?The Middle Kingdom? Reborn - Political Statement, Cultural Assertion, Social Symbol is emphatic. The Guangzhou 2010 Asian Games was a metaphor for hegemony and renaissance. China crushed the other Asian nations with the massive weight of its Gold Medal ?haul? and demonstrated regional self-confidence regained. The huge accumulation of gold medals emphasized that once again China stood apart, and above, other nations of Asia. China's reaction and the reactions of the other Asian nations are explored in The Asian Games. There is another premise in the publication that the ?Chinese? Asian Games were a harbinger of a wider dominance to come: geopolitically, politically, militarily, economically and culturally. And there is a further issue raised by the Guangzhou Asian Games- the continuing determination of the Asian nations to mount a distinctive Games that is Asian and resistant to the cumbersome gigantism of the Modern Olympic Games. Asia now has the wealth to promote, present and project a global sports mega-event with an Asian identity and in an Asian idiom. This Collection is unique in focus, argument and evidence.This book was published as a special issue of the International Journal of the History of Sport.
Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact of media and cultural communications associated with the Beijing 2008 Olympics. Commissioned by the IOC, this pioneering comparative study – the largest in Olympic Games research –provides a ground-breaking, panoramic, cross-cultural perspective on media responses to the leading sports event of the modern world. The representative team that undertook the study includes media commentators and political analysts, sport and media journalists, Sinologists and observers of the Asian Pacific Rim, academics in Olympic Studies and media and communication studies, scholars of the cultural and sociology studies of sport and festival and events managers. Encoding the Olympics provides a unique, encyclopaedic study that will serve as a versatile resource at several levels – as a textbook or source reference for academic institutions, media public relations agencies that facilitate the work of inter-cultural exchange organisations, and international communication departments of multinational enterprises and international NGOs. This volume analyses global media responses to a mega-sport event on a scale never before attempted. This book was previously published as a special issue of the International Journal of the History of Sport.
This book focuses on the processes of documenting the Beijing Olympics – ranging from the visual (television and film) to radio and the written word – and the meanings generated by such representations. What were the ‘key’ stories and how were they chosen? What was dramatised? Who were the heroes? Which ‘clashes’ were highlighted and how? What sorts of stories did the notion of ‘human interest’ generate? Did politics take a backseat or was the topic highlighted repeatedly? Thus, the focus was not on the success or failure of this event, but on the ways in which the Olympics Games, as international and historic events, are memorialised by observers. The key question that this book addresses is: How far would the Olympic coverage fall into the patterns of representation that have come to dominate Olympic reporting and what would China, as a discursive subject, bring to these patterns? This book was previously published as a special issue of Sport in Society.
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
The 2008 Olympic Games will be held in Beijing but many human rights activists support a boycott. They liken the circumstances to previous governments that used the games to glorify their regimes - most notoriously the Nazis in 1936. What has led to this perception and is it fair? Sport, Revolution and the Beijing Olympics is a cultural history of sport in China and challenges many such ingrained Western assumptions. The authors unpick the relationship of sport to imperialism and revolution, and examine its significance in both China and Taiwan at governmental and everyday levels. In the process, they successfully debunk harmful myths, such as the prevalence of drugs in Chinese sport among women athletes, and present a balanced view that is a much-needed corrective to popular understanding.
In 2008, as few in the world are unaware, China was host to the world via the Beijing Olympics. The world watched the metamorphosis of Beijing from insecure capital to confident metropolis but, aware of it or not, the world was also watching the symbolic assertion, via the Games, of a rising superpower. The Pacific Rim will be the stage on which China initially displays its new hegemonic intentions, aspirations and ambitions. Thus in Post-Beijing 2008, the political, economic and cultural impact of Beijing 2008 on the geopolitical future of the Pacific Rim will be discussed. This perspective, analysed by some of the most distinguished academic commentators from some of the world's leading universities who are closely associated with the Pacific Rim (East and West), is original in focus and the analysis is pregnant with political possibilities. This book was previously published as a special issue of the International Journal of the History of Sport.
State of the World 2006 provides a special focus on China and India and their impact on the world as major consumers of resources and polluters of local and global ecosystems. The report explains the critical need for both countries to "leapfrog" the technologies, policies, and even the cultures that now prevail in many western countries for the sake of global sustainability—and reports on some of the strategies that China and India are starting to implement. Besides the focus on China and India, State of the World 2006 looks at actions corporations can take to be more socially responsible; examines the potential socioeconomic, health, and environmental implications of nanoscale technologies; assesses the impacts of large-scale development of biofuels on agriculture and the environment; describes mercury sources, industrial uses, and health hazards worldwide; and provides an overview of the need to safeguard freshwater ecosystems, with examples of proven approaches in cities, villages, and farming regions around the world.
After three and a half decades of economic reforms, radical changes have occurred in all aspects of life in China. In an authoritarian society, these changes are mediated significantly through the power of language, carefully controlled by the political elites. Discourse, as a way of speaking and doing things, has become an indispensable instrument for the authority to manage a fluid, increasingly fragmented, but highly dynamic and yet fragile society. Written by an international team of leading scholars, this volume examines socio-political transformations of contemporary Chinese society through a systematic account, analysis and assessment of its salient discourses and their production, circulation, negotiation, and consequences. In particular, the volume focuses on the interplay of politics and media. The book’s intended readership is academics and students of Chinese studies, language and discourse, and media and communication studies.
This book explores the relationship between diplomatic discourse and the Olympic Movement, charting its continuity and change from an historical perspective. Using the recent body of literature on diplomacy it explores the evolution of diplomatic discourse around a number of themes, in particular the increasing range of stakeholders engaged in the Olympic bid, disability advocacy and the mainstreaming of the Paralympic Games and the evolution of the Olympic boycott. The work addresses the increasing engagement of a number of non-state actors, in particular the IOC and the IPC, as indicative of the diffusion of contemporary diplomacy. At the same time it identifies the state as continuing in the role of primary actor, setting the terms of reference for diplomatic activity beyond the pursuit of its own policy interests. Its historical investigation, based around a UK case study, provides insights into the characteristics of diplomatic discourse relating to the Games, and creates the basis for mapping the future trajectory of diplomacy as it relates to the Olympic Movement.
Documenting China brings together a series of linked texts, each one chosen for its impact when first published, and which together chart the core developments in twentieth-century Chinese history. With extracts spanning the fields of philosophy, political science, gender studies, popular culture, literary history, neo-nationalist discourse, and international relations, the book challenges advanced language learners to elevate their reading ability to the level necessary for handling real primary sources in an unmediated way while deepening their understanding of Chinese politics, society, and culture. Each chapter is structured around crucial passages from a core historical text, each chapter begins with an introductory essay in English that provides context for fully understanding the text, suggested further readings, and a glossary of key terms.
With contributions from some of the most well respected and experienced Chinese writers, journalists, and organizers, China’s Great Leap examines the People’s Republic of China as its government and 1.3 billion people prepare for the 2008 Olympic Games. When Beijing first sought the Games, China was still recovering from the upheavals of Maoist rule and adapting to a market revolution. Today, China wants to engage with the outside world—while fully controlling the engagement. How will the new leaders in Beijing manage the Olympic process and the internal and external pressures for reform it creates? China’s Great Leap will illuminate China’s recent history and outline how domestic and international pressures in the context of the Olympics could achieve human rights change. Learn about key areas for human rights reform and how the Olympics could represent a possible great leap forward for the people of China and for the world.
Highlighting the historical and culture context surrounding one of the most important events for all of Chinese society, the 29th Olympic Games, this account explores the Beijing Olympics’ humanistic values as it pervaded nearly all social fields. From the Olympic bid and preparations to the hosting of the games, this analysis discuses China’s culture, society, and politics as they related to the main event. This record will interest those fascinated by China’s traditions and principles and their relationship with sports.
The human rights question becomes pertinent in the contemporary situation of political re-configuration, terror—counter terror scenario, economic globalisation and consequent inequality and marginalisation. The book deals with the diverse issues of civil, political, economic and social rights emerging in India, China, South Asia and expatiates on the emergence of the regional human rights mechanism in South Asia, Africa and the Americas. The book analyses the rising impact of the ‘non-state’ actor on human rights, while the interface of threat and opportunity between business and human rights is increasing. India, China and Brazil are emerging as global players, forging new political and economic alliances with nations from Asia, Africa and Latin America, but their allegiance to human rights standards remains unclear and erratic. Amidst the constant evolution of the human rights agenda, the book focuses on the human rights defenders in India and South Asia, and captures the current human rights situation in India, a mix of progress and regression, gains and losses. It captures this complexity with a positive but cautious note.
This volume brings together the best of contemporary critical analysis of EU-China relations, offered here by an international team of policy analysts, academics and practitioners. The fifteen chapters assembled in this book represent a wide-ranging investigation of the development and framework of EU-China relations and its wider geo-political context. This includes an examination of key areas of concern, such as human rights, economic cooperation, energy security, sports, maritime safety and media policy. Many aspects of EU-China relations covered in this title have, until now, not been available for systematic scrutiny by a wider public. Importantly, this collection presents an examination of the significance of China's relations with selected global partners – such as the US, Russia, India and Central Asia – for the further evolution of Sino-EU interaction. It should be read by anyone interested in EU foreign policies, the future of China-EU strategic partnership, China's place in the world, and the development of a multi-polar world order.