Bestselling author Michael Shermer explains how evolution shaped the modern economy—and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.
Reveals a revolutionary approach to investing and how financial markets work, and tests this theory by providing a daytoday journal of portfolio management.
This volume takes the reader on an insider's tour of the psychology of stock market investing. What emerges is a portrait of how the prejudices of six types of players influence the ups and downs of the market. It also explains how trends interact with these psychologies.
How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.
CUSTOMER INSIGHT will allow business professionals to develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of their target customers. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability. The author has successfully implemented programs to gain customer insight, as Marketing Research Director with the Adolph Coors Company in Golden, Colorado, and as Global Marketing Research Director at Abbott Laboratories in Chicago. The success of Abbott Laboratories has been documented in the best seller "Good to Great: Why Some Companies Make the Leap and Others Don't," by Jim Collins
From the founder of the leading online trading education companyPristine.com, a simple technical method to trade or invest Many trading books present esoteric trading concepts andcomplicated indicators that may look good on paper when viewing thepast, but prove ineffective in the real world. Trading Tools and Tactics: Reading the Mind of the Marketdoesn't just make investing look easy; it makes trading easy byteaching you not only how to identify price moves, but by helpingyou understand why prices move the way they do. Covers managing trades and setting entries and stops, and helpsyou view how failed trades or chart patterns of the past can becomenew opportunities Describes how to identify and understand supply and demand asit relates to resistance and support, as well as how to combine andread multiple time frames that offer the best opportunity to takeprofits Details both concepts and practical tools to use for life, notjust the current market Investing is all about finding the right price patterns toprofit from by understanding support, resistance, trends, andvolume?as well as identifying the best time frames to trade.Trading Tools shows you how to do just this.
Capitalism has never been a subject for economists alone. Philosophers, politicians, poets and social scientists have debated the cultural, moral, and political effects of capitalism for centuries, and their claims have been many and diverse. The Mind and the Market is a remarkable history of how the idea of capitalism has developed in Western thought. Ranging across an ideological spectrum that includes Hobbes, Voltaire, Adam Smith, Edmund Burke, Hegel, Marx, and Matthew Arnold, as well as twentieth-century communist, fascist, and neoliberal intellectuals, historian Jerry Muller examines a fascinating thread of ideas about the ramifications of capitalism and its future implications. This is an engaging and accessible history of ideas that reverberate throughout everyday life.
As stock prices and investor confidence have collapsed in the wake of Enron, WorldCom, and the dot-com crash, people want to know how this happened and how to make sense of the uncertain times to come. Into the breach comes one of Wall Street's legendary investors, Leon Levy, to explain why the market so often confounds us, and why those who ought to understand it tend to get chewed up and spat out. Levy, who pioneered many of the innovations and investment instruments that we now take for granted, has prospered in every market for the past fifty years, particularly in today's bear market. In The Mind of Wall Street he recounts stories of his successes and failures to illustrate how investor psychology and willful self-deception so often play critical roles in the process. Like his peers George Soros and Warren Buffett, Levy takes a long and broad view of the rhythms of the markets and the economy. He also offers a provocative analysis of the spectacular Internet bubble, showing that the market has not yet completely recovered from its bout of "irrational exuberance." The Mind of Wall Street is essential reading for all of us, whether we are active traders or simply modest contributors to our 401(k) plans, as volatile and unnerving markets come to define so much of our net worth.
"The one, only, and by far the best book synthesizing psychologyand investing. In addition to providing modern, scientificknowledge about psychology, this book provides a mirror into themind and wide breadth of knowledge of one of the leadingpractitioners of brief and effectual cures. Will help to cure yourtrading and your life." -Victor Niederhoffer, Chief Speculator, ManchesterInvestments Author, The Education of a Speculator and PracticalSpeculation "How refreshing! A book that rises above the old NLP model of the80's and provides insights on how our relationship with the marketis indeed a very personal one. Not only has Steenbarger providedsome fantastic tools for the trader to transform his mindset, buthe has contributed unique trading ideas as well. Brilliant!" -Linda Raschke, President, LBRGroup, Inc. "'Investigate, before you invest' was for many years the slogan ofthe New York Stock Exchange. I always thought a better one wouldbe, 'Investigate YOURSELF, before you invest.' The Psychology ofTrading should help you increase your annual investment rate ofreturn. Mandatory reading for anyone intending to earn a livelihoodthrough trading. " -Yale Hirsch, The Hirsch Organization Inc., Editor, The StockTrader's Almanac "This highly readable, highly educational, and highly entertainingbook will teach you as much about yourself as about trading. It'sOliver Sacks meets Mr. Market-extraordinary tales of ordinaryprofessionals and individuals with investment disorders, and howthey successfully overcame them. It is a must-read both for privateinvestors who have been shell-shocked in the bear market and wantto learn how to start again, as well as for pros who seek an extraedge from extra inner knowledge. Steenbarger's personal voyage intothe mind of the market is destined to become a classic." -Jon Markman, Managing Editor, CNBC on MSN Money Author, Online Investing and Swing Trading "Dr. Steenbarger's fascinating, highly readable blend of practicalinsights from his dual careers as a brilliant psychologist andtrader will benefit every investor; knowing oneself is as importantas knowing the market." -Laurel Kenner, CNBC.com Columnist, Author, Practical Speculation
Der größte Feind des Traders ist die Angst. Wer Angst hat, verliert. Und beim Traden heißt das bares Geld. Finanzpsychologe, Mentaltrainer und Trader Norman Welz erklärt, was Angst im Tradingalltag anrichtet. Vor allem aber demonstriert er, wie sie sich beherrschen lässt. Er begleitet den Leser in seiner Entwicklung als Trader und zeigt viele praktische Wege auf, wie man Angst und Stress in den Griff bekommt, ausgeglichen wird und lernt, sich zu konzentrieren. So ist Börsenerfolg in Zukunft kein Zufallsprodukt einer positiven oder negativen Grundstimmung oder der persönlichen Disposition, sondern eine Folge kontrollierten Tradens. Das Standardwerk enthält einen umfangreichen Überblick über die Psychologie des Tradens. Die klassische Evolutionsbiologie findet ebenso Anwendung wie Behavioral Finance, Persönlichkeitsforschung und die neuesten Erkenntnisse der Neurowissenschaften und der Angstforschung. Lernen Sie, wie Sie Angst als Stör- und Verlustfaktor beim Traden erkennen und beherrschen.
Today's global financial markets are every bit as viciouspsychologically, and sometimes even physically, as the battles thegreat warriors throughout history have faced. Just as the warriorsof old rode out to battle with the confidence and knowledge toconquer new lands and foes, so do the warriors of the market whothrive on the battleground of the trading floor. In Warrior Trading, Clifford Bennett, one of today'sleading currency forecasters, outlines a path to trading success byhighlighting the characteristics, the knowledge and skills, and thepsychological state of mind required to be a true warrior trader.You'll be introduced to some fresh and unique perspectivesregarding the markets, by looking at fundamental and technicalanalysis, as well as discovering how best to trade within themarkets as an individual. Most importantly, you'll learn how totake advantage of those moments when the perceptions of mosttraders (the herd) are at odds with the underlying reality-momentswhen fear, greed, and other emotions wreak havoc on the ordinarytrader's ability to operate objectively. Divided into three comprehensive parts, Warrior Tradingwill show you how to develop the focus, attitude, and mentaldiscipline of a top trader so that you can make the most out ofyour time in the markets.
Unique insights into how the mind of an investor operates and how developing emotional awareness leads to long-term success Inside the Investor's Brain provides readers with specific techniques for understanding their financial psychology, so that they can improve their own performance and learn how to outsmart other investors. Chapter by chapter, author Richard Peterson addresses various mental traps and how they play a role in investing. Through examples, such as a gambling experiment with playing cards, the author shows readers how being aware of the subconscious can separate the smart investors from the average ones. This book also contains descriptions of the work of neuroscientists, financial practitioners, and psychologists, offering an expert's view into the mind of the market. Innovative and accessible, Inside the Investor's Brain gives investors the tools they need to better understand how emotions and mental biases affect the way they manage money and react to market moves.
Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition.

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