Describes how to navigate the business networking site, covering how to create a effective personal profile to find a job, customer, or opportunity.
3rd Edition of the world's most popular LinkedIn book. Completely revised and updated. Many LinkedIn books focus solely on creating a killer LinkedIn profile. But LinkedIn is not a passive sport. You can't just sit around waiting for people to find your awesome profile. This book will help you create a top-notch profile AND make REAL MONEYwith LinkedIn. Tens of thousands have already used Wayne Breitbarth's LinkedIn secretsto land lucrative new customers, find great new jobs, and, of course,generate more income. And most people have only scratched the surface of LinkedIn's potential. This completely revised and updated 3rd Edition of Breitbarth's bestselling book The Power Formula for LinkedIn Success will help you: Set yourself apart from the LinkedIn masses Get people to immediately engage with you after they see your profile Find the right people and turn them into customers Discover insider information about employers, customers, and even your competitors Find a great new job--many times when you're not even looking for one! LinkedIn is one of the most powerful business tools on the planet. You NEED to learn how to use it. And this book is your perfect step-by-step guide.
An informative and comprehensive guide to maximize the social networking potential of LinkedIn by utilizing the powers of Windmill Networking and leveraging online social and business connections.
This new edition focuses on strategies and tactics to help readers understand what LinkedIn is and how it fits into an online marketing strategy--whether it is a personal strategy or a business/corporate one.
A job-search manual that gives career seekers a systematic, tech-savvy formula to efficiently and effectively target potential employers and secure the essential first interview. The 2-Hour Job Search shows job-seekers how to work smarter (and faster) to secure first interviews. Through a prescriptive approach, Dalton explains how to wade through the Internet’s sea of information and create a job-search system that relies on mainstream technology such as Excel, Google, LinkedIn, and alumni databases to create a list of target employers, contact them, and then secure an interview—with only two hours of effort. Avoiding vague tips like “leverage your contacts,” Dalton tells job-hunters exactly what to do and how to do it. This empowering book focuses on the critical middle phase of the job search and helps readers bring organization to what is all too often an ineffectual and frustrating process.
Losing your job can be a crushing setback, but the key is to remember the expression: "When one door closes, another one opens." With the proven tips and tactics featured in The Job Search Checklist, you'll learn how to turn your loss into opportunity and find another job fast. This indispensable guide covers everything from dealing with the emotional impact of being laid off to rebuilding your professional identity. You'll get solid advice on: * Developing a career plan by taking stock of your experience, abilities, and goals * Crafting an effective r'sum' and building Internet-friendly documents * Creating a "personal marketing plan" to promote yourself to potential employers * Finding the hidden job market through in-person and online networking Downloadable templates, sample cover letters, a range of effective r'sum' formats, and even job search correspondence will help you customize your efforts. Helpful checklists throughout the book will get you on the right track and keep you there. You'll also discover valuable strategies for interviewing and negotiating effectively, plus tips on hitting the ground running once you start that new-and better-job.
Rock The World with LinkedIn v2.1 teaches LinkedIn users how to create a LinkedIn presence for themselves and for their business. With this book will be empowered to attract inbound business and career opportunities like never before. Your LinkedIn profile becomes a magnet for prospects, customers, partners and even employers. They see in you what they are looking for and they reach out to you more ready to buy, partner or hire. Your company gets a LinkedIn makeover as well. If you are on a team, there is specific material that makes you LOOK like you are all on the same team. If you market, there is special material for you too. Integrated Alliances invented corporate LinkedIn training in 2006 and this book correlates with those programs as well as the public programs that cater to individuals. Learn more about Integrated Alliances and their LinkedIn training programs for companies at www.IntegratedAlliances.com. Beyond the business side, the book is entertaining. It uses the allure of classic rock music to guide you through the process - Pink Floyd, The Eagles, John Mellencamp, Bachman Turner Overdrive, over 50 in all. It also includes URL's and links to music videos from each of these artists as well. This book rocks and it helps you make your LinkedIn presence rock as well!
Leverage the power of the world's largest professional network for all your business purposes Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn’t just about professional networking and job-seeking; it’s a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to: Find customers, partners, investors, or advisors Hire qualified employees Build a personal brand to draw customers and recruiters Attract opportunities for more work, media exposure, lucrative partnerships Increase your network with thousands of contacts with one simple technique Find and land the perfect job Develop business relationships The book includes access to online resources for regular updates. Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and individuals to help them maximize the potential of the world’s largest professional network. He has more than twenty years of corporate marketing management experience at successful firms, ranging from Silicon Valley Internet startups to Fortune 500 companies.
The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. Present your skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.
“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
When Dr. Phil's viewers need help turning their job search woes into employment success, he calls in Tony Beshara. One of the most successful placement professionals in the United States, Beshara knows what works and what doesn't. In The Job Search Solution, he outlines the simple yet powerful system that has helped over 100,000 people land jobs they love. Now, in a completely updated second edition, Beshara addresses the major challenges that confront candidates seeking employment today, including advice for readers who have been out of work for a while, were fired from their last job, are looking to change careers, or may be facing discrimination due to age. Featuring interactive exercises, real-life examples, practical Do's and Don'ts, and other essential tools, the new edition reveals how candidates can create a personal "brand" online, communicate with potential employers via e-mail, and leverage personal stories throughout the interview process. Both practical and empowering, The Job Search Solution gives readers the tools they need to get hired in one of the toughest job markets ever.
Make LinkedIn your number one professional branding tool LinkedIn is the premiere social network for professionals looking to discover new opportunities, enhance personal branding, connect with other professionals, and make career advancements. With LinkedIn For Dummies, you’ll have step-by-step instructions on how to take advantage of the latest tools and features to do all of this and more. This book will teach you how to create an attractive profile that employers will notice, as well as ways to expand your network by making connections around the globe. You'll also learn how to best navigate the new user interface, write recommendations, take a course with LinkedIn Learning, and conduct your job search. Create an appealing, detailed profile Establish your credibility and personal brand Connect with employers and find jobs Request and write recommendations Whether you’re one of LinkedIn’s 500 million global members or brand new to the site, this authoritative resource helps you get the most out of the world’s largest professional network.
A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.
Are you getting the results that you want from your LinkedIn® profile? If not, this book is for you. Brenda Bernstein provides you with 18 detailed strategies and writing tips, plus 7 bonus tips, that will teach you how to get found on LinkedIn®, and how to keep people reading after they find you. Using LinkedIn® to its full potential can lead you to results you never imagined.
Make Waves encourages readers to step up and be the one to initiate change in their work and lives. Author Patti Johnson walks readers through the tools and techniques that they can use to create change in their own situations. Johnson elaborates on these tools even further to give readers a sense of how to encourage and instill these "wave-making" behaviors in others within their organization. Using several diverse case studies as illustrative examples, Make Waves highlights the important steps that individuals at any level can take toward positive change. By reinforcing readers' desires to contribute and make a difference, Johnson connects on an individual level and bridges the gap between that desire and the actions necessary to realize bigger changes. Change can be big or small. It is the act of stepping up that Johnson embraces, as well as the ripple effect on those around. Interviews with famous Wave Makers, as well as everyday people, illustrate why it is important to be the one to start change. Wave Makers profiled include: Clint Hurdle: Manager of the Pittsburgh Pirates; believes in positive attitude and culture and changes the MLB clubhouse; this year leading the Pirates to their first winning season since 1992. Charley Johnson: Started Pay It Forward foundation. Joe Nussbaum: Started Big Event at Texas A&M when in college in the '80s and has continued to grow; largest one-day college community service day in the country and has been adopted by over seventy universities. Emma Scheffler: High school soccer player who started Insulin Angels, a nonprofit for children diagnosed with diabetes, after her own diagnosis; feared her dream of college soccer was over, so engaged other students and local hospitals after thinking about how to make her diagnosis a positive. Allen Stephenson: Started Southern Tide at twenty-two-years old when in med school and followed a passion to create a clothing line; built momentum by creating interest and participation on southern college campuses; they are now growing rapidly and it started with a great polo shirt.
Describes how to create a winning corporate culture by combining respect, belief, commitment, trust, courage and gratitude and offers true stories and skill-building exercises to inspire employees to attain key business outcomes.
You are in charge of your own personal branding as an entrepreneur. Accordingly, if you wish to achieve great things in the business world, LinkedIn is the first logical place to start the process of building your personal brand . If you disregard the importance of branding, your ambitions are likely to be frustrated, and your competitors are more likely to win. If you do, you are more likely to win and succeed in your business objectives, whatever they are. LinkedIn Mastery for Entrepreneurs was written for anyone who wishes to maximise the many applications of LinkedIn to build their personal brand. By employing LinkedIn to achieve your objectives, you must learn to harness the process of becoming a thought leader on LinkedIn. Author, Chris J Reed, is undeniably one of the world's leading experts on LinkedIn. Maintaining over 60,000 LinkedIn connections, he has continued to uphold his status as one of the world's most viewed LinkedIn profiles. He is also an Official LinkedIn Power Profile. Chris's book will help you to tailor your own LinkedIn profile so that you too can start to yield its benefits as a powerful branding tool. Chris J Reed built his entire Black Marketing business exclusively on LinkedIn, and his business continues to grow and prosper via LinkedIn. LinkedIn Mastery for Entrepreneurs gives the reader valuable insights into many areas of LinkedIn, including: - What is LinkedIn? Why Use LinkedIn as an Entrepreneur? - Master Your LinkedIn Profile Like a Pro - Why LinkedIn Beats Facebook for B2B Marketing - How to Message Professionally for Results - How to Become a Thought Leader on LinkedIn - How to Develop Your Own Personal Brand in LinkedIn
Turn your handmade hobby into a thriving business Most Etsy sellers are confident in their crafting and artistic capabilities. However, many need guidance on the business-related intricacies of starting and maintaining a successful Etsy business. Etsy-preneurship helps existing and potential Etsy sellers understand the business fundamentals needed to become a small business owner on Etsy, including taxes, bookkeeping, marketing, finances, administrative tasks, daily operations, legal requirements, business plans, and improving your business skills. This book will help you make the jump from enjoying your handmade/craft/art hobby to running a profitable business. Etsy-preneurship offers step-by-step advice on what it takes to bring in extra income or even one day run a full-time business on Etsy Outlines the basic business skills and knowledge you need to run a business on Etsy Explains how Etsy makes entrepreneurship attainable for everyone Each chapter even includes a downloadable business spreadsheet tool to help you put the steps into action. This book empowers Etsy sellers to turn their handmade hobby into a thriving business by employing foundational business concepts.
Get ready to relearn everything you thought you knew about what a successful career path can look like. Today, unemployment hovers at a near-record high, yet 3.5 million American jobs remain unfilled. Why? Because companies simply cannot find people with the skills they actually need. The good news is that this skills gap represents unprecedented opportunities for every person seeking a successful and exciting career. But these opportunities can’t be found inside the walls of the traditional classroom. Instead, they lie in the myriad of educational options that provide the technical, vocational, and soft skills on demand in today’s workplace, such as: -Professional certifications: Start your career faster in fields like bioscience aviation, culinary arts, and medical technology. -Associates degrees: Increase earning potential through inexpensive 2-year programs in subjects like civil engineering, environmental science, education, and nursing. -Apprenticeships: Earn while you learn under the direct supervision of a skilled expert. Far beyond the artisan trades, today’s apprenticeships can be found at companies like Volkswagen and Siemens. -Occupational learning: Refresh or reboot your skill sets through on-the-job training or online education. In Job U, you’ll learn about these paths to rewarding occupations; where to find them and how to parlay them into the best paying job in any field. And along the way, you’ll meet individuals of all ages who have attained their “dream jobs” through a non-traditional education: from an emergency air paramedic, to a lead mechanic of a racecar team, to an engineer of complex gas turbine generators, to a bestselling cookbook author. Whether you are recent high school or college graduate, or well along in your career journey, Job U will help you find your way to a more secure and prosperous future. From the Trade Paperback edition.

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