Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
Summary: "The aim of this book is to introduce the terms and theories relating to visual language in an attempt to help you understand how visual communication works. Visible Signs features a range of contemporary examples of art & design and helps to explain how they work by applying the ideas and theories outlined in the text.
Explains semiotic terms and theories in relation to visual communication, illustrated with contemporary examples from art and design, it helps readers to develop their own practice.
Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.
Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns—such as theory versus practice, art versus commerce, and classicism versus postmodernism—and consider topics such as emerging markets, shifts in conventions, global impact, and social innovation. Building on the foundation of the original book, the new essays address how graphic design has changed into an information-presenting, data-visualization, and storytelling field rooted in art and technology. The forward-thinking course syllabi are designed for the increasingly specialized needs of undergraduate and graduate students. Personal anecdotes from these designers about their own educations, their mentors, and their students make this an entertaining and illuminating idea book. The book features writing from: Lama Ajeenah, Roy R. Behrens, Andrew Blauvelt, Max Bruinsma, Chuck Byrne, Moira Cullen, Paula J. Curran, Louis Danziger, Liz Danzico, Meredith Davis, Sheila de Bretteville, Carla Diana, Johanna Drucker, Milton Glaser, Rob Giampietro, April Greiman, Sagi Haviv, Lorraine Justice, Jeffery Keedy, Julie Lasky, Warren Lehrer, Ellen Lupton, Victor Margolin, Andrea Marks, Katherine McCoy, Ellen McMahon, J. Abbott Miller, Sharyn O’Mara, Rick Poynor, Chris Pullman, Michael Rock, Katie Salen, Douglass Scott, Steven Skaggs, Virginia Smith, Kerri Steinberg, Gunnar Swanson, Ellen Mazur Thomson, Michael Vanderbyl, Veronique Vienne, Lorraine Wild, Richard Wilde, Judith Wilde, and Michael Worthington. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
"Typography has jumped off the printed page to stand on its own as branding, sculpture, and even architecture. "Lettering Large" is the first to chronicle letters as presences in the urban landscape. Preeminent graphic design and typographic commentator and historian Steve Heller teams with Mirko Ilić, a noted graphic designer, to select the most dramatic and telling examples culled from sites across the United States and throughout Europe and Asia"--Page [4] of cover.
Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.
A guide to the practice of researching for graphic design projects. It explains key theories; examines the importance of audience, communication theory, semiotics and semantics.
Learn to Conceptualize, Create, and Communicate in Graphic Design. An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. MyArtsLab is an integral part of the Santoro, program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. A better teaching and learning experience The teaching and learning experience with this program helps to: Personalize Learning - MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Improve Critical Thinking - Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its execution. Engage Students - Each chapter presents quick, in-class exercises and longer, more involved projects. Support Instructors – Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course. NOTE: MyArtsLab does not come automatically packaged with this text. To purchase the text with MyArtsLab, order the package ISBN: 0205959229 / 9780205959228 Guide to Graphic Design Plus NEW MyArtsLab with eText -- Access Card Package Package consists of: 0132300702 / 9780132300704 Guide to Graphic Design Textbook 0205206565 / 9780205206568 NEW MyArtsLab with Pearson eText -- Valuepack Access Card
Exploring the concept and history of visual and graphic epistemologies, this engrossing collection of essays by artists, curators, and scholars provides keen insights into the many forms of connection between visibility and legibility. With more than 130 color and black-and-white photographs, Visible Writings sheds new light on the visual dimensions of writing as well as writing's interaction with images in ways that affect our experiences of reading and seeing. Multicultural in character and historical in range, essays discuss pre-Colombian Mesoamerican scripts, inscriptions on ancient Greek vases, medieval illuminations, Renaissance prints, Enlightenment concepts of the legible, and the Western "reading" of Chinese ideograms. A rich array of modern forms, including comics, poster art, typographic signs, scribblings in writers' manuscripts, anthropomorphic statistical pictograms, the street writings of 9/11, intersections between poetry and painting, the use of color in literary texts, and the use of writing in visual art are also addressed. Visible Writings reaches outside the traditional venues of literature and art history into topics that consider design, history of writing, philosophy of language, and the emerging area of visual studies. Marija Dalbello, Mary Shaw, and the other contributors offer both scholars and those with a more casual interest in literature and art the opportunity, simply stated, to see the writing on the wall.
Covers six steps for applying graphic design concepts to a finished product suitable for print and screen production, including special effects for color, printing processes, and different types of binding.
Babies want to express their needs, especially at mealtime. Through baby signing, they can communicate when they want more, when something is too hot, or even to let everyone know it‘s ‘all gone!‘ Baby signing is easy and natural. Infants and toddlers can learn how to say what they need, what they see, and even what they feel long before their vocal chords are developed enough to let them use actual words. Both books include the most popular signs and provide parents a place to begin ‘talking‘ with their little one from the start. In this revolutionary breakthrough in parent child communication, parents have a priceless window into their young child‘s mind and heart.
Look up in the sky! It's a graphic novel about SUPERHERO PETS from CALDECOTT MEDALIST DAN SANTAT! Captain Amazing, superhero and savior of Metro City, is getting old. He's out all hours battling arch-villains, catching thieves, and helping little old ladies cross the street. He doesn't even have time for his house full of pets. He needs - a SIDEKICK! Captain Amazing's four pets agree. But each one of them thinks HE should get the sidekick spot - and a chance for one-on-one time with the Captain. Get ready for sibling rivalry royale as pets with superpowers duke it out for the one thing they all want - a super family. A BOLD and BRILLIANT graphic novel romp by Caldecott Medalist Dan Santat.
Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
Letters are tangible language. Joining together in endless combinations to actually show speech, letters convey our messages and tell our stories. While we encounter these tiny shapes hundreds of times a day, we take for granted the long, fascinating history behind one of the most fundamental of human inventions -- the alphabet. The heart of the book is the 26 fact-filled “biographies” of letters A through Z, each one identifying the letter’s particular significance for modern readers, tracing its development from ancient forms, and discussing its noteworthy role in literature and other media. We learn, for example, why the letter X has a sinister and sexual aura, how B came to signify second best, why the word “mother” in many languages starts with M, and what is the story of O. Packed with information and lavishly illustrated, Letter Perfect is not only accessible and entertaining, but essential to the appreciation of our own language. From the Trade Paperback edition.
How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
Visualizing Research guides postgraduate students in art and design through the development and implementation of a research project, using the metaphor of a 'journey of exploration'. For use with a formal programme of study, from masters to doctoral level, the book derives from the creative relationship between research, practice and teaching in art and design. It extends generic research processes into practice-based approaches more relevant to artists and designers, introducing wherever possible visual, interactive and collaborative methods. The Introduction and Chapter 1 'Planning the Journey' define the concept and value of 'practice-based' formal research, tracking the debate around its development and explaining key concepts and terminology. ’Mapping the Terrain’ then describes methods of contextualizing research in art and design (the contextual review, using reference material); ’Locating Your Position’ and ’Crossing the Terrain’ guide the reader through the stages of identifying an appropriate research question and methodological approach, writing the proposal and managing research information. Methods of evaluation and analysis are explored, and of strategies for reporting and communicating research findings are suggested. Appendices and a glossary are also included. Visualizing Research draws on the experience of researchers in different contexts and includes case studies of real projects. Although written primarily for postgraduate students, research supervisors, managers and academic staff in art and design and related areas, such as architecture and media studies, will find this a valuable research reference. An accompanying website www.visualizingresearch.info includes multimedia and other resources that complement the book.
On an Earth that has become an inhospitable wilderness, Toby and her friend Thaddeus find themselves lost in "the empty" with Orvis, an obsolete robot who is their only hope of protection and escape. Reprint.
Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers.

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