Creating an app, site or any product that succeeds — or sells — is most definitely a tall order. Designing anything for people is tough, because we’re inherently complex and...well...messy. Which means that things like market share and ROI don’t come easy. But time and effort spent finding the right problems to solve allows designers, developers and product teams to take quantum leaps forward in exceeding the expectations of everyone involved. In Think First, Joe Natoli shows you exactly how to do this, using lessons learned from his 26 years as a UX consultant to Fortune 100 and 500 organizations. You’ll find proven principles, step-by-step methods and straightforward, jargon-free advice that can be applied to any kind of digital product. Think First proves that while people are indeed messy and complex, designing for them doesn’t have to be. Here’s what a few well-respected UX practitioners and authors had to say about Think First: “A very practical guide to success in business.” – Dr. Don Norman, Director of the DesignLab, UC San Diego and Author of The Design of Everyday Things “Think First is a practical guide to UX that makes sense of strategy and structure. Highly recommended!” – Peter Morville, Bestselling Author of Intertwingled “For designers and developers, understanding strategy and UX is an increasingly necessary skill. Joe Natoli’s Think First demystifies these foundational ideas in a very conversational, easy to read style.” – Ilise Benun, Founder of Marketing-Mentor.com and Author of 7+ Books Author Joe Natoli explains why he believes Think First is unlike any other book on the subject of UX strategy and design: "I didn’t want to write yet another book that covers the narrow, tactical pieces of the design process," he says, "because great design and great UX are the result of multiple activities across multiple people, roles and disciplines. It’s everybody’s business. Think First walks you through everything that must be considered to create great UX — and gives you a roadmap to make it happen." Think First details Joe's no-nonsense approach to creating successful products, powerful user experiences and very happy customers. He share countless lessons learned from more than 26 years as a UX consultant to Fortune 500 and 100 organizations — including a few he's learned the hard way :-) Think First serves as a roadmap to building a solid foundation for UX that’s strong enough to withstand any weather as projects move into design and coding. Here are just some of the things you’ll learn: - Simple user research methods that anyone can perform — even if you’ve never done research of any kind. - The right questions to ask stakeholders and users at the outset of any (and every) project. - The 3 crucial questions you must ask of every client, every time. - How to tell the difference between what people say they need vs. what they really need. - A better, simpler way to generate meaningful UX requirements at the outset of the project. - How to figure out what features and functions will result in great UX and deliver value to both users and the business. - How to avoid scope creep and the never-ending project scenario.
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.
Training Fundamentals is a no-nonsense, practical overview of training, filled with useful information, best practices, and proven strategies to help both new and experienced trainers develop their skills and design and deliver training that achieves results in today's rapidly changing learning environment. Designed to be easy-to-use, Training Fundamentals covers a range of topics, including: How training helps organizations achieve their goals What characteristics and skills a trainer needs to be successful The adult learning principles that guide all successful training programs The basics of designing, developing, delivering, and evaluating training programs Guidelines for becoming a professional trainer The Pfeiffer Essential Guides to Training Basics is a three-volume series—Training Fundamentals, Designing and Developing Training Programs, and Delivering Training Workshops—that offers new and experienced trainers a wealth of ideas, information, tips, tools, and techniques. Praise for Training Fundamentals "Training—it sounds so simple, but it's not. This book provides an essential—and practical—foundation for designing and delivering a successful workshop. It's easy to use, practical, and chock full of insights only a successful trainer knows." —Barbara Nelson, principal of Nelson Communications "With crisp, fresh, and easy to understand language, Chan cuts through all the jargon and provides easy to follow guidelines for becoming a pro." —Terrence L. Gargiulo, president, MAKINGSTORIES.net, and author, Building Business Acumen for Trainers and Trainer's Portable Mentor
Provides practical guidance for planning and managing ATM backbone networks for TCP/IP-based WANs and the Internet. After an overview of TCP/IP and ATM fundamentals, material compares pros and cons of two leading options for carrying TCP/IP options on ATM networks: the IETF's Classical IP-Over-ATM,
When small- and medium-sized business owners first hear George Cloutier's rules, they often think he's a madman. His controversial rules for doing business—rules that aren't taught at Harvard Business School—include: The best family business has one member. Weekends are for working, not playing golf or coaching. Never pay your vendors on time. Wear your control freak badge with pride. Quit denial: if your business is failing during a recession, it's your fault. As the founder and CEO of American Management Services, Cloutier has emerged as "the leading advocate for small business" (Reuters), having spent over thirty years guiding business owners through the tough choices that line the road to profitability. He and his company have worked with more than six thousand companies, averting certain ruin for some and generating seemingly impossible growth and profitability for others. Cloutier graduated from Harvard College and Harvard Business School, but the lessons in this book aren't from there. Unlike his classmates, most of whom headed straight to Wall Street, Cloutier has been on the docks at 2 a.m. counting heads of lettuce for food distributors to make sure nothing would disappear without a waybill. He's spent long, overnight hours in truck stops, making sure sticky fingers stayed out of the tills. Cloutier and his colleagues at American Management Services become personal pitt bulls to the CEOs who hire them, doing whatever it takes to bring their clients' businesses back into long-term profitability. Profits Aren't Everything, They're the Only Thing is the long- overdue wake-up call for 23 million small- and midsize business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works.
Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle design, and anthropology. This Second Edition of a Game Developer Front Line Award winner: Describes the deepest and most fundamental principles of game design Demonstrates how tactics used in board, card, and athletic games also work in top-quality video games Contains valuable insight from Jesse Schell, the former chair of the International Game Developers Association and award-winning designer of Disney online games The Art of Game Design, Second Edition gives readers useful perspectives on how to make better game designs faster. It provides practical instruction on creating world-class games that will be played again and again.
Learn how to create multi-column layout, navigation bar, carousel, progress bar, popover, form validation and more. Find out how to easily customize Bootstrap to fit your style. Learn by example: all examples are fully tested and downloadable. You can reuse them on your own project.Build a responsive website from scratch - step by step. See the end result here: http://bit.ly/p-crsl Why This Book One of the big challenges in web development is maintaining the site's compatibility across devices and their various display sizes, from desktop computers to tablets and mobile phones. The last thing we want is to have a website that looks good on a desktop but is painful to navigate on a small display, or looks great on a small screen but appears oddly tiny in the center of a large screen. Ideally the site should have the ability to automatically reorganize itself to provide the optimal viewing experience, in accordance with the size of the display. In short, we want our website to be responsive. This is where Bootstrap 3 comes in handy. It makes building responsive websites easier and quicker. Aimed at absolute beginners, this book will not require you to have any experience in HTML, CSS or JQuery. You will learn as you go along. It explains the subject matter in a step by step fashion, with plenty of examples and screenshots to illustrate the points. All examples are downloadable. You can download, tweak and reuse them on your own project. You will not have to to retype everything. Who Should NOT Buy This Book If you are able to learn on your own by perusing the online documentation provided by Bootstrap, you do not need this book. Before you open your wallet, check out Bootstrap's official site and give it a go. What you will get from this book This book will guide you in transforming a simple HTML page into a responsive one. It will demonstrate how to use Bootstrap's grid system to create a multi-column layout. It will also guide you in creating a navigation bar, different types of menus (with or without dropdowns), buttons, icons, modal and tables. The book will also cover forms and form validations, where you will create a Sign Up page with some validation procedures to examine the data entered and display a warning when appropriate. Needless to say, this book will be incomplete without a lesson on customizing Bootstrap to fit your own style. The book will cover light customization that will illustrate how you can change fonts, colors and background images to make the page your own. Light customization however is good only for minimal changes in the design. To tweak the design further, you will be better off using LESS. Therefore one chapter will be dedicated to demonstrate the customization using LESS. Towards the end of the book, we will throw in some more Bootstrap components that can increase your site's appeal. You will learn about Carousel, Affix, Scrollspy, Tooltip, Popover, Collapse and Progress Bar. Not only you will learn how to display them, you will also utilize some of the controls to make them work. As the last lesson, you will learn how to show or hide certain parts of the page depending on the size of the screen. For the absolute beginners, quick introductions to CSS, LESS and compiling LESS are provided in the appendices. If you are looking for a step by step guide to responsive web development using Bootstrap, you may want to give this book a try.
As the application of object technology--particularly the Java programming language--has become commonplace, a new problem has emerged to confront the software development community. Significant numbers of poorly designed programs have been created by less-experienced developers, resulting in applications that are inefficient and hard to maintain and extend. Increasingly, software system professionals are discovering just how difficult it is to work with these inherited, "non-optimal" applications. For several years, expert-level object programmers have employed a growing collection of techniques to improve the structural integrity and performance of such existing software programs. Referred to as "refactoring," these practices have remained in the domain of experts because no attempt has been made to transcribe the lore into a form that all developers could use. . .until now. In Refactoring: Improving the Design of Existing Code, renowned object technology mentor Martin Fowler breaks new ground, demystifying these master practices and demonstrating how software practitioners can realize the significant benefits of this new process. With proper training a skilled system designer can take a bad design and rework it into well-designed, robust code. In this book, Martin Fowler shows you where opportunities for refactoring typically can be found, and how to go about reworking a bad design into a good one. Each refactoring step is simple--seemingly too simple to be worth doing. Refactoring may involve moving a field from one class to another, or pulling some code out of a method to turn it into its own method, or even pushing some code up or down a hierarchy. While these individual steps may seem elementary, the cumulative effect of such small changes can radically improve the design. Refactoring is a proven way to prevent software decay. In addition to discussing the various techniques of refactoring, the author provides a detailed catalog of more than seventy proven refactorings with helpful pointers that teach you when to apply them; step-by-step instructions for applying each refactoring; and an example illustrating how the refactoring works. The illustrative examples are written in Java, but the ideas are applicable to any object-oriented programming language.
So many creative businesses are run online these days. Whether it is used as an online shop, a marketing tool, or a portfolio, a good website is an essential for artists, photographers, designers, and makers from all creative backgrounds and disciplines. This community of people, in particular, needs the design and function of their sites to reflect their individuality and style. This book is the perfect one-stop shop for every creative person's needs. Using WordPress, it takes you quickly and rigorously through the process of setting up a website, giving you tips and hints to improve your style choices and create the look you are aiming for. It also showcases a variety of approaches to creative websites, covering everything from the online shop to portfolio sites. And, to give you the best chance at grabbing an audience, the latest search-engine optimization and social-media techniques are explored.
Have you ever wanted to be a property developer but didn't know how? For those considering their first property development project it is essential to understand the five fundamentals of property development. The five fundamentals of property development are: 1. Acquisition; 2. Feasibility; 3. Authorities; 4. Revenue; and 5. Delivery. Property development begins with the first fundamental, acquisition. You can't be a property developer without a property to develop. But how do you know what property to acquire and where? And you wouldn't acquire a property if you didn't know that it was financially feasible. The second fundamental is feasibility. You need to understand the financial position of your proposed project before you commit to acquire a property. And before you commit to acquire a property you would want to know with reasonable certainty that you will obtain the relevant authority approvals. Authorities are the third fundamental of property development. Maximising your revenue and making sure it gets into your hip pocket as quickly as possible is also very important. Revenue is the fourth fundamental of property development. And the fifth fundamental of property development is delivery. You have to design the building and construct it fo rthe budget in your feasibility and as approved by your local authority. All these fundamentals are integrally related to each other. You need to understand them all to be a property developer. And that's what this book does; it brings together all five fundamentals in an easy to read, short format book to help you become a property developer.
In the Way of the SEAL, ex-Navy Commander Mark Divine reveals exercises, meditations and focusing techniques to train your mind for mental toughness, emotional resilience and uncanny intuition. Along the way you’ll reaffirm your ultimate purpose, define your most important goals, and take concrete steps to make them happen. A practical guide for businesspeople or anyone who wants to be an elite operator in life, this book will teach you how to: · Lead from the front, so that others will want to work for you · Practice front-sight focus, the radical ability to focus on one thing until victory is achieved · Think offense, all the time, to eradicate fear and indecisiveness · Smash the box and be an unconventional thinker so you’re never thrown off-guard by chaotic conditions · Access your intuition so you can make “hard right” decisions · Achieve twenty times more than you think you can · and much more Blending the tactics he learned from America’s elite forces with lessons from the Spartans, samurai, Apache scouts, and other great warrior traditions, Divine has distilled the fundamentals of success into eight powerful principles that will transform you into the leader you always knew you could be. Learn to think like a SEAL, and take charge of your destiny at work, home and in life.
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Every small business or organisation needs a website, whether it is a simple online portfolio or a complex online shop. Expert web design teacher Alannah Moore makes this subject accessible for everyone, even those with no technical or design experience. Avoiding technical language, Alannah provides a summary of the web platforms available, covering, among others, WordPress, Squarespace, Weebly and Shopify. From these the reader can choose the right platform for them, and very quickly get up and running. Drawing on her vast experience of what a novice website builder really needs to know, Alannah covers all the topics they will come across in their online experience: how to choose a good domain name; what content you need for your site; how to work with images and even create your own logo. The reader will also learn how to integrate social media and a blog, so they are set up and in control of their virtual presence from every aspect. This is the perfect book for anyone who doesn't want to pay for an expensive web designer. In Alannah's safe and capable hands, they will find the process of building their site easy and enjoyable, and they'll soon have a successful online presence.
Call Center Technology Demystified clarifies the sometimes complex and often confusing array of technologies that enable call center success. This book will lead you through the labyrinth of customer contact technology jargon, common misperceptions and marketing hype to help you align technology with business needs and optimize your technology investments
In this national bestseller based on Harvard Medical School and Harvard School of Public Health research, Dr. Willett explains why the USDA guidelines--the famous food pyramid--are not only wrong but also dangerous.
The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.