Develop a winning business proposal Plan and use a repeatable proposal process Use tools and templates to accelerate your proposals Get the intel on bids and proposals Congratulations! You have in your hands the collected knowledge and skills of the professional proposal writer – without having to be one! Inside, you'll find out how to unlock what these professionals know and apply it to your own business to improve the way you capture new customers and communicate with existing ones! Inside... Develop a great proposal Focus on the customer Know your competition Plan your approach Use tools and templates Write persuasively Overcome misconceptions Expand your skills Avoid proposal killers
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences
It used to be that you could ignore RFPs. Only a small portion of the market used them in their buying process and you could work around those companies. Today, governance rules dictated by boards and administered by finance have made RFPs and RFQs a dominating component of the large-deal world. Not only can you no longer ignore them, but you need to know that companies use RFPs-and increasingly purchasing and procurement-for many reasons that have little to do with the opportunity offered in the official document. The result? We all have no choice but to go through the expensive and time-consuming process. And though you might like to believe the system is fair, if your company is pitching a disproportionately larger client, you're at a disadvantage from the moment you begin the process. WHY? Because the RFP system is not built for you. It's built for big companies and government institutions that benefit from RFPs. But no matter how hard you try to avoid them, there will inevitably come a day when that irresistible RFP lands on your desk. It's almost like it was written for you. This book is your best guide on what to know, to question and to do when faced with that RFP. It will also help you develop the confidence and understanding to know when to quit the process before it even starts or when to stay in it and win big.
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions for qualifying opportunities * Ways to "power up" cover letters and executive summaries * Advice for overcoming "value paranoia" * Guidelines for incorporating proof into a proposal * Tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming-and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
"Suppliers, consultants, contractors, service providers"--Cover.
A practical guide to developing and writing winning business and marketing proposals, this book covers all the basics, from picking the right projects to bid on, to doing initial research to producing the document to following up.
The Winning Bid is an easy-to-read practical guide which will teach the reader how to think like a professional bid manager. It gives essential advice on, amongst other things: PQQs and bid readiness, GIVE analysis, competitor analysis, grantwriting and funding bids best practice, freedom of Information as a research and continual improvement tool, a view from the buyer's side - featuring feedback from buyers on their experiences of being on the receiving end of bids, measuring bid performance over time, virtual team management, sharing bid best practice with other Bid Managers through APMP membership and accreditation, LinkedIn groups, the new Cabinet Office feedback channel. It will appeal to anyone engaged in bidding activity, from the bid novice to professional bid managers.
At what stage in the process do commercial projects go wrong? Some of the worst problems (unrealistic objectives, faulty assumptions, and poorly understood constraints) are 'programmed in' at conception when the bid is written, long before the project manager is brought on board. If the bid is misconceived, no amount of clever project management is going to recover the situation. Involving the designated project manager at the bidding stage is becoming the norm in many commercial organizations. Some make the project manager the bid manager so they can direct all aspects of the project's conception. Getting the bid right is the essence of planning for project success, and is the main theme of this book. However, many project managers are unfamiliar with the pitfalls of competitive bidding and don't know how to balance a compelling sales message against a realistic delivery plan. Bid Writing for Project Managers will guide prospective project managers through the bid-writing lifecycle, providing comprehensive guidelines and numerous tips on how to craft a winning bid and how to set the project up with the best possible chance of success.
The decision to award a contract is often based on marginal differences between bidders. If you want to raise your tendering win-rate and ROI, you must do everything you can to widen those margins and shorten your odds of winning. Full of hints, tips, tools and techniques, this book will help you to do that. Proven on hundreds of bids and tenders, the ideas in these pages could save you years of coming second.
How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools and techniques that will let any firm: * assess their "winner or loser" proposal status and take proactive steps to become a winner * address the ""Big Four"" questions that a proposal must answer to be successful * create "A+" proposals in less time with less wasted effort via a simple, repeatable process * neutralize the issue of price when the firm is not the low-price provider Powerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.
While it is becoming increasingly common for contracts to be awarded through formal procurement processes, smaller business are missing out. Without the training and confidence needed to write a successful bid or proposal valuable business can be lost. Bid Management is an easy-to-read practical guide which will teach the reader how to think like a professional bid manager. It covers the basics of how to find opportunities, understanding the rules of the game and how to get to know your customer. It also gives essential advice on how to compete with other bidders, present a deliverable and profitable bid, project manage your bid, work out a pricing strategy, clinch the deal and learn from success as well as failure. With an insightful interview with the Director behind the London 2012 Olympic bid, Bid Management uncovers the myths of bidding and teaches all the skills needed to get noticed, retain existing clients and win new ones.
Winning proposals that turn prospects into clients Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal. Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand. Writing Winning Business Proposals features: Winning formula from top consultants proven to work for any proposal Complete step-by-step process, walking you through all the difficulties Up-to-date, user-friendly redesign with new worksheets and charts Updates on fees and collaboration If you're seeking approval for projects, or want a client to buy, invest or do something, Writing Winning Business Proposals is the reference you need to get you to get them to do what you want.
As clear, concise, and concrete as its subject, Patrick Riley‘s The One–Page Proposal promises to be the definitive business guide to getting your best ideas fully understood in the least amount of time. Today more than ever, business decisions are made on the fly first impressions can make all the difference. Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page magnify your business potential in the process.
The federal professional services market is one of the world’s largest, and one of the most competitive. Companies struggle to compete and prosper. In Zero to a Billion, David Kriegman, former SRA International executive, presents techniques to help companies succeed where many have failed. His book goes beyond standard compliance books to provide answers to questions like these: Why do some companies grow while others stagnate or go out of business? How do you differentiate yourself and compete with much larger companies? Why do you lose work when the customer says you are doing a good job? How do you attract, retain, and motivate top talent? Why do some acquisitions succeed while others are considered less than a success or even a failure? Kriegman draws on his thirty years of experience to illustrate the essential lessons of strategy, business development, cultural issues and operations with real-world examples and actionable ideas. The book is recommended for new and mid-career managers as well as seasoned executives.
This is a one of a kind writing that teaches the reader the basics of how Federal Government contracts are won through corporate vision, marketing, and the proposal development process. It is simple to read and prepares you to become a valued member of your firm's proposal development team. For the reader to gain an understanding of what is included in my book, I have inserted the Table of Contents below: TABLE OF CONTENTS SectionTitlePage 1.HOW IT ALL BEGINS 1.1Marketing 1.1.1Marketing Plan 220.127.116.11Working Outside of the Box 1.1.2BASIC EVENTS LEADING TO PROPOSAL DEVELOPMENT 1.1.3The Bid/No-Bid Decision Procedure 18.104.22.168Overview 22.214.171.124The Desire to Bid and the Discipline Not to Bid 1.2THE BID/NO-BID DECISION 2 THE BID DECISION IS REACHED 2.1Readiness to Respond 3.GETTING DOWN TO BUSINESS - THE REQUEST FOR PROPOSALS 3.1The ABC's of the Request for Proposal 3.2An Approach to Reading the Document 4.PROPOSAL KICK-OFF 4.1Let's Get Started 4.2The Team 4.2.1Business Development Manager 4.2.2Capture Manager 4.2.3Proposal Manager 4.2.4Proposal Coordinator 4.2.5Volume Leaders 4.2.6Proposal Writers 4.2.7Proposal Review Teams 5.THE PROPOSAL DEVELOPMENT PROCESS 5.1THE PROPOSAL SCHEDULE 5.1.1Pre-RFP--Bid/No Bid Decision 5.1.2Proposal Kickoff 5.1.3Proposal Development 5.1.4The Internal Review & Modification Process 5.1.5Gold Team Executive Review 5.1.6Proposal Submittal 6.RFP DISTRIBUTION 7.PROPOSAL OUTLINE AND CROSS- REFERENCE MATRIX 8.STORYBOARDS 9.THEMES 10.DISCRIMINATORS AND OTHER ZINGERS 10.1DISCRIMINATORS 10.2AHA!s 10.3GHOST STORIES (or just GHOSTS) 11.THE PROPOSAL - GETTING DOWN TO BUSINESS 11.1Executive Summary 12.TECHNICAL SECTION OR VOLUME 12.1Writing Guidelines 12.2Writing Samples 12.3WIN THEMES AND DISCRIMINATORS 12.3.1Example 1 12.3.2Example 2 13.SAMPLE PROPOSAL SECTIONS 13.1Past Performance 13.2TRANSITION PLAN - Fictitious Sample Proposal Section 13.3On-Going Recruiting and Staffing 14.A MANAGEMENT SECTION OR VOLUME 14.1Program and Task Order Management 14.1.1Program Management 15.TASK ORDER PLANNING 16.RESUMES 16.1Personalize the Resumes 17.REVIEWS 17.1The Yellow Team 17.2The Blue Team 17.3The Pink Team 17.4The Red Team 17.5The Gold Team Review 18.THE COST PROPOSAL 18.1Element Structure 18.1.1Direct Labor 18.1.2Overhead 18.1.3Other Direct Costs 18.1.4General & Administrative 18.1.5Fee 18.2Types of Government Contracts 18.2.1Fixed Price Contracts 18.2.2Cost-Plus Contracts 18.2.3Labor Hour Contracts 18.3The Cost Proposal 19.CONTRACT SET-ASIDES 19.1Small Business Act 19.1.1The 8(a) Business Development Program 9.1.2Small Disadvantaged Business 19.1.3Woman-Owned Small Business 19.1.4Service-Disabled Veteran-Owned Businesses 19.1.5HUBZone Procurements 19.2Determining Business Size 19.3Mandatory Registrations 19.3.1DUNS Number 19.3.2The System for Award Management 19.3.3Tax I.D. 19.3.4Cage Code 19.3.5Contractor Performance Assessment Reporting System (CPARS) 19.4Helpful Government Contracting Sites 20.THE COVER LETTER 21.COVER ART BINDERS As can be seen from the outline above, my writings cover the entire range of business identification, cultivation and decision to pursue. These elements are explained to the reader because they are vital to the understanding of the entire business acquisition process. The heaviest concentration in my document is the actual development of the proposal. These writings are also of great value to independent consultants and small businesses contractors intent on winning government contracts.
How To Write Bids That Win Business brings together over 30 years of know-how in creating and crafting successful bids for tendered contracts. This book is an invaluable guide for bid managers and bid writing teams. It shows you how to: - create a bid writing strategy that plays to your organisation's strengths - increase your success rate by focusing on bids you are more likely to win - avoid at the outset bidding for contracts you don't want to win - embed robust bid writing management systems that deliver results time after time - ensure you follow the three golden rules for bid writing success Based on extensive research, How To Write Bids That Win Business explains what bid evaluators are really looking for, by deconstructing the questions asked and explaining how to answer them to achieve top scores. Parts I to III guide you through the complete bid creation process, providing the tips, techniques and tactics for maximising your effectiveness at the shortlister interview. In Part IV the book examines the forces shaping the future of bid writing, and outlines the three key factors for success in the years to come. Co-authors Martyn Curley and Stephen Oldbury, co-founders of Bidwriting.com, have advised many UK business-to-business organisations across 35 commercial sectors. David Molian was for many years Director of Cranfield School of Management’s renowned Business Growth Programme and has consulted for numerous companies on developing their brands and growing their businesses. He is a Criticaleye Thought Leader and remains a visiting Fellow at Cranfield. If you are looking to take your organisation’s bidding performance to the next level, improving profitability and morale throughout the business, How To Write Bids That Win Business is the book you need.
AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
Writing Proposals aims at making it easier for your project to access a grant with two tools: industry best-practices and a field-tested proposal template. This book is mainly for projects that wish to access public grants and will give you: - A downloadable proposal template and budget sheet - An A-to-Z methodology to write your proposal and budget developed over 7 years of practice - In-depth explanations for each proposal section - Several examples of paragraph texts - 7 Writing techniques to make your project's case better - 26 Proposal-Specific writing tips Proposal Writing is a daunting task: we have to follow strict guidelines and a process we aren't familiar with. On top of that, we need to present our project in the best possible light, all within a very tight deadline. Doing everything, and doing it perfectly, is possible - but it requires time: time to read, to understand, to plan and to write. Time, unfortunately, is the resource we lack the most, and we might not be able to build the necessary expertise via practice. This is where I come in: I put my time in this book, so you don't have to waste yours. This book is a collection of the best, tools, tricks and techniques developed in 7+ years of grant writing. Every single tool or concept has been field tested and refined via trial and error. Writing Proposals is divided in three sections SECTION 1 is an A-to-Z guide on how to write a proposal. It provides a workflow, a sample proposal structure, and a downloadable proposal template and budget sheet. Each one of its chapters provides a detailed explanation of the different building blocks: - First Steps of Proposal Writing - Outline of the Technical Proposal - Introduction - Context and Proposal Structure - Methodology - Organisation and Staffing - Budget - Review and Finalization SECTION 2 focuses on Writing Techniques for Proposals, meaning what you can do to write your text better, faster and to make it more effective. Here, we go over 7 fundamental tools for better writing. SECTION 3, lastly, is a collection of 26 Proposal-Specific Writing Tips, that is a series of adjustments you can use in your text right away that make your document more readable and easier to follow. At the end of the book you will find the proposal structure (for quick reference) and a methodology to calculate your personnel's hourly rate